There had to be a better way…
Our work led to a massive discovery, and one which shocks most marketers today, pretty much all web data is around 80% wrong. Not to mention the fact that it was now clear to us that there were no suitable or reliable tools on the market for today’s digital marketer.
It was from this point that we vowed not to create just another attribution tool, we wanted to fix the underlying problem with attribution.
Fast forward to today and following years of development, fine-tuning and several millions of pounds in investment, we have created Corvidae – a truly unique approach to marketing attribution.
Working with Edinburgh University, we created this new approach which uses a patented blend of AI and Machine Learning to understand the value of every marketing interaction across the customer journey. Allowing digital marketers to reallocate budget and make smarter decisions to drive improved ROI.
This hard work has led us to creating an attribution solution we’re proud of, one which revolutionises attribution for our clients and is award winning too.