About

Welcome to Corvidae

We’re dedicated to revolutionising the world of attribution – replacing the broken cookie with AI and Machine Learning to provide marketers with a true picture of their customer journeys.

Discover Corvidae

Reaching beyond Google Analytics and Adobe Analytics, Corvidae is the only attribution solution which completely rebuilds your marketing data.

Our Story

After working for the largest independent search marketing agency and then going on to create his own performance marketing agency, QueryClick, it’s safe to say our Founder, Chris Liversidge, had become an expert in the struggles digital marketers had when it came to really understanding the value in their marketing efforts.

It was because of this knowledge and experience that clients began to approach us with their attribution problems – and we were propelled onto our path to achieving accurate attribution.

They needed help to measure the impact of our digital marketing activity on their store footfall but were juggling off-the-shelf analytics tools, default last-click measurement and broken user journeys to figure it out.

There had to be a better way…

Our work led to a massive discovery, and one which shocks most marketers today, pretty much all web data is around 80% wrong. Not to mention the fact that it was now clear to us that there were no suitable or reliable tools on the market for today’s digital marketer.

It was from this point that we vowed not to create just another attribution tool, we wanted to fix the underlying problem with attribution.

Fast forward to today and following years of development, fine-tuning and several millions of pounds in investment, we have created Corvidae – a truly unique approach to marketing attribution.