In any business, reliable data and analytics are gold dust when you are looking to track and assess performance. And eCommerce businesses are no exception. So, having an analytics solution in place is one of...
Like any other business, the secret to growth for eCommerce companies is to have access to detailed analytics that enables you to understand your customers – and their onsite behaviour. But with so many tools...
In an ideal world, a customer would see your brand once and go straight to make a purchase. And sometimes this might happen, if you’ve targeted the right person with a message that’s super relevant...
Customer acquisition is one of the most important elements of your eCommerce marketing strategy and a key driver of revenue. But what are some of the options available to you? And what are the pros...
Customer acquisition is the engine that drives your brand and your business. However, marketers are experiencing a raft of issues right now which makes bringing new customers into your business increasingly difficult. So, what exactly...
Getting attribution right for retail marketers is a challenge. The retail buyer journey is now very often a complex one involving a wide range of touchpoints both on and offline, using multiple devices and involving...
Gartner surveyed over 400 marketing leaders and analytics practitioners to better understand the current approaches to marketing analytics that support marketing strategies to enable future growth and success. In the current retail environment, choosing the...
Despite the undoubted benefits of having effective retail and ecommerce attribution in place – for example Forrester estimates that having personal-level unified marketing measurement in place can improve budget efficiency by a game-changing 30% –...
