Our Attribution Model

See the complete, cross-device journey to make the right spend decisions.

Customer journeys are complex, but attribution doesn’t have to be. Corvidae’s attribution model unifies data silos, allowing you to understand where the true value lies in your marketing efforts.

cross device journey graphic

Benefits of our attribution model.

Swap broken cookies for accurate AI-driven attribution.

Optimise your marketing budget

Understand where the opportunities for growth lie in your marketing mix.

Improve the quality of your underlying data

Our AI-driven model fixes your broken analytics data for accurate attribution.

Understand the customer journey at the most granular level

Corvidae creates user paths that are twice as long as Google Analytics for a more complete view of the entire customer journey.

What attribution model does Corvidae use?

Corvidae uses a 3-stage process to collect, rebuild and unify your analytics data.

Our cookieless, AI-driven technology is core to breaking down silos to provide you with an accurate, uncannibalised view of every step of the customer journey.

Dive into more detail

An attribution tool to drive growth.

You’ve tried outdated attribution tools that make a maze out of measurement. It’s time to try attribution the Corvidae way.

20:1 ROAS

on Google Ads

35:1 ROAS

on Facebook

*Corvidae’s average campaign impact

Ready to try attribution the Corvidae way?

Getting started on the road to accurate, cookieless attribution doesn’t have to be complicated.
Our team are on-hand to make the move to a new attribution tool as easy as possible.

FAQs

Why does Corvidae not use Last-Click?

Last-click is heavily biased towards direct visits. Last non-direct click ignores all the preceding channels and first click rewards only the first touchpoint, meaning marketers can never understand the true value of their marketing mix. It is impossible for them to understand the impact each channel has on total revenue and the customer journey.

What’s the benefit of Corvidae’s attribution model over Markov or Shapley?

Corvidae attributes revenue to the most granular level possible – the individual visit or impression, and then allows aggregation up to insightful segments.
Shapley and Markov models cannot handle such a large amount of data points in their operation and the underlying mathematics fail. Read more about this in our blog.