Google Analytics (GA) is the most popular web analytics package globally. But does Google Analytics use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In...
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Removal of Cookies
Since Google announced it will be removing the use of third-party cookies from Chrome, the world of marketing measurement has been up in arms. As marketers, we’ve relied on cookies since the dawn of digital...
Google’s announcement that it will remove third-party cookies from its Chrome browser has sent both marketers, and the wider advertising industry, into a state of flux. But what does the change really mean on the...
There’s no escaping the fact that a cookieless world is coming. It’s one of the biggest challenges in digital marketing right now – and for good reason. Whether it’s tracking and understanding the entire customer...
The removal of cookies is a hot topic in the marketing world – and for good reason. By 2023, marketers will no longer be able to use third party cookies for advertising purposes – leaving...