With 83% of marketers indicating that they are reliant on third-party cookies to support effective marketing – and a Google ‘switch off’ that is now underway – finding alternatives is high on every marketer’s agenda...
As Google finally begins the switch-off of third-party cookies in its Chrome browser marketers are readying themselves for advertising in a world without cookies. With one of the options available to weather this storm being...
The decision in January 2024 to finally begin the deprecation of third-party cookies in the Chrome browser is a watershed moment for marketers. It has been a long time coming, but how are marketers going...
In terms of an ‘end-of-life’ scenario, the removal of third-party cookies from the Chrome browser certainly falls into the long and drawn-out category. But what does Google’s third-party cookie countdown really mean for marketers? Since Google...
Everyone in marketing is aware of the imminent decline of third-party cookies. Google has already made 1% of Chrome users available as test cohorts for their technologies designed to replace cookies: Topics and the ‘Protected...
Unlocking Reduced CPAs for a High Street Golf Retailer
With the deadline looming for the removal of third-party cookies, marketers are busily reviewing their analytics options to ensure they have a solution in place ahead of time. But how aware are they of the...
As the clock ticks on towards the end of third-party cookies, currently set by Google for Q4 2024, retail marketers have been tasked with finding an analytics solution that will help them navigate the change....
The decision by Google to end the use of third-party cookies in its Chrome browser by Q4 2024 has emerged as one of the key issues for retail marketers recently. But how aware are they...
