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Google Analytics (GA) is the most popular web analytics package globally. But does Google Analytics use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In...

Multi Touch Attribution vs. Marketing Mix Modelling

In a rapidly changing environment where the impending death of third-party cookies, and other changes like iOS14.5, are impacting the way that marketing activity is going to be planned and measured, the focus is on...