Blog

Media Buying Marketplaces Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and established audience platforms...

Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth 7 January 2025 – Corvidae, a leader in marketing attribution, has announced an exclusive partnership with the Easa Saleh Al Gurg Group (ESAG) to...

In today’s digital marketing landscape, understanding how to both effectively target new customers and convert customers you already have in your marketing funnel, is more important than ever. Businesses often struggle to get the right...

I would agree completely with Dentsu Media’s UK & Ireland CEO Jenny Bullis’ comments in her recent keynote speech at the Media Research Group’s annual conference that increased experimentation is essential to drive marketing performance. Her concerns...

Cookie-based marketing attribution is broken, and this has been known for a long time. But with the never-ending rise in CPAs reaching damning levels and bloated MarTech stacks still not being able to deliver efficient...

Knowing how much ad spend to place against different campaigns can often feel more like guesswork than a science. With the risks of underspending being a missed opportunity for sales, and overspending meaning wasting valuable...

The announcement that the DOJ (Department of Justice) is making recommendations to the effect that Google should be made to sell off its Chrome browser and break up its existing technology infrastructure has captured the...

In today’s digital landscape, data accuracy is more crucial than ever. Companies need to understand the reality of their marketing performance to make informed decisions and optimise their efforts. This is where Corvidae shines, providing...