Blog

The announcement that the DOJ (Department of Justice) is making recommendations to the effect that Google should be made to sell off its Chrome browser and break up its existing technology infrastructure has captured the...

In today’s digital landscape, data accuracy is more crucial than ever. Companies need to understand the reality of their marketing performance to make informed decisions and optimise their efforts. This is where Corvidae shines, providing...

During any given day at Corvidae, someone will mention “rebuilding” data at some point. This process of rebuilding data by probabilistically stitching together touchpoints of a customer’s path is habitually understood here in the office,...

Data collection is a cornerstone of effective digital marketing. It helps businesses understand their audience, optimise campaigns, and drive better results. For years, cookies have been utilised to collect information on who visited your website,...

Marketing attribution is assessing which of your marketing activities and touchpoints are driving conversions and revenue for your brand.   It can be a tall order to get to the true picture on this, but it...

Marketers in Financial Services are working against a backdrop of issues ranging from concerns about the quality of their analytics – to worries about AdTech Bias – and the ongoing on-off saga around third party...

As Financial Services marketers grapple with a range of issues including the need to drive acquisition, increasing privacy demands, the requirement to unravel increasingly complex journeys and rising levels of advertising CPAs they are also...

Recent industry developments including the findings of the Google Antitrust Case, changes in weighting of its attribution model and the cancellation of plans to remove third-party cookies from the Chrome browser are transforming the landscape...