Analytics are foundational for digital marketers: they have become essential elements of our daily, if not hourly, routines as reference points on performance. But sometimes the information we receive can do more harm than good...
Having the tools and capability to measure the effectiveness of your marketing efforts – using widely accepted metrics like ROAS and ROI – has always been an essential part of a marketer’s armoury. However, against...
The removal of cookies is a hot topic in the marketing world – and for good reason. By the 2024, marketers will no longer be able to use third party cookies for advertising purposes –...
Attribution models are central to delivering highly effective marketing that contributes to revenue and ROI inside any business. And there are a plethora of them out there from simple rules-based approach to data driven models...
In an overcrowded digital ecosystem, a lot of brands are struggling to get seen. For most, it can be easy to throw money at cold audiences and hope that something sticks. But as marketing budgets...
A CMOs job is never easy – and it’s likely not to start getting any easier. With stakeholders demanding more from the marketing team than ever before, how can you be confident that your department...
Do you have the right performance data to make reliable decisions on ad campaigns and future spend? That was a challenge for OTTY and one we helped them overcome. Learn how, in partnership with OTTY...
More than ever before, marketers are required to do more with less and prove that their marketing mix is effective for low cost customer acquisition. But, having an attribution tool that’s holding you back rather...
