As technology advances and the increasing use of AI and Machine learning continues to impact marketing attribution and analytics, many black box solutions have come forward claiming to be able to solve all your attribution...
As penetration levels for Digital TV reach levels of 70% and higher in mature advertising markets the case for TV advertising becomes even stronger. But how do brands who have typically focused their efforts on...
Customer acquisition can be a tricky business, so we’ve put together 7 customer acquisition metrics you should be tracking right now to help make it simpler. Marketers are continually walking the tightrope between ensuring that...
According to our own research over 60% of marketers think that the data to support cross-channel decision-making is broken. If you are reading this blog, then you are probably considering Adverity as a solution to...
Google Analytics (GA) is the most popular web analytics package globally. But does GA4 use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In this...
Google Analytics 4 (GA4) has dominated the digital marketing headlines, with issues ranging from the illegality of the solution to emerging information on the true shape of the newest Analytics solution from Google. And with...
It probably isn’t surprising to any of us to learn that marketers leave money on the table. It’s a concern that many in the industry have had for along time. But research by IDG has...
