Collecting Data and Deploying The Corvidae Pixel  

Data collection is a cornerstone of effective digital marketing. It helps businesses understand their audience, optimise campaigns, and drive better results. For years, cookies have been utilised to collect information on who visited your website, where they came from, and what actions they performed, but it’s become clear that they’re no longer viable for your attribution needs. Increasing concerns about the poor performance of cookies to track multi-touch customer paths and an increasingly privacy-centric attitude to customer data has meant people are busy looking for an alternative.  

Corvidae offers attribution without cookies, employing a first-party pixel and our patented probabilistic stitching method to level attribution performance. But what is the Corvidae pixel, and how does it eliminate the need for reliance on broken cookies? 

What is the Corvidae Pixel 

The Corvidae first-party pixel is a small piece of code that collects data about website visitors and their actions and delivers that information in a compliant way without any privately identifiable information. 

The Corvidae pixel tracks valuable data on website touchpoints, and social media ad interactions,  which can deliver that information into Corvidae to be stitched together using cutting-edge AI. Unlike traditional cookie-based attribution solutions, our patented AI– stitching process enables Corvidae to attribute 2-3x longer customer journeys than Google, even when your customers use multiple devices on their path to conversion. 

Advantages Over Cookies 

Unlike cookies, which can be blocked or deleted by users, have serious security concerns, and are incapable of tracking multi-touch customer paths accurately, the Corvidae pixel remains robust in its data collection capabilities. It works seamlessly within privacy regulations, ensuring that you can gather comprehensive data without compromising user trust, and with no need to interrupt your users’ experience to request consent. 

Benefits of the Corvidae Pixel 

• Ownership and Control: Data collected by the Corvidae pixel is under the direct control of the website owner, unlike third-party pixels, where data is controlled by an external entity. 

• Privacy and Compliance: First-party pixels are generally more privacy-friendly compared to third-party pixels because they do not share user data with external parties. Corvidae ensures all data has its personal identifying information (PII) stripped from it as it is collected, enabling Corvidae to be fully GDPR compliant and deployable even in the most privacy-focused markets. 

• Browser Compatibility: with the rise of privacy-focused browsers like Safari’s Intelligent Tracking Prevention and Firefox’s Enhanced Tracking Protection, fewer and fewer users are captured by cookie-based tracking methods. The Corvidae pixel works across browsers,  delivering marketing insights whilst respecting customers’ desire for privacy when browsing the internet. 

• Functionality: The Corvidae pixel can track a variety of user interactions, including Channel, Campaign, Referrer, Time, Date, Action, URL, Page, Platform, and more. 

Deploying the Corvidae Pixel 

You deploy Corvidae in a few simple methods, first using Google Tag Manager (GTM) to deploy the Corvidae pixel code straight onto your website. Connection to mobile apps using our SDKs varies slightly depending on the platform, but our experts are on hand to assist you. Corvidae is also connected to AdTech like Google Ads (Search, Display Network, YouTube), and Meta Ads (Facebook, Instagram and WhatsApp) to ensure broad data coverage.  

Explore Corvidae  

Keen to find out if Corvidae might work for your organisation? Book a demo with one of our experts today!  

Able to walk you through the solution, explore the onboarding process and run you through what kind of results you can expect to see after deployment.  

Want to read more about Corvidae? Explore our Technical Overview, packed full of information about how we are driving the attribution revolution, you can download our product’s Technical Overview here, or explore our full selection of eBooks here!