Blog

In an overcrowded digital ecosystem, a lot of brands are struggling to get seen. For most, it can be easy to throw money at cold audiences and hope that something sticks. But as marketing budgets...

As we grow beyond our Essential Corvidae deployment, our bank of active and prototype integrations grows with us. Corvidae currently sources data from key MarTech and AdTech ecosystems, rebuilds and integrates them into its AI...

What actions can be taken from using Corvidae data? We know that every Paid Search account is built in a different way – however, Corvidae attributed revenue and conversion data allows you to take intelligent,...

Our personalised onboarding includes a thorough discovery phase, including data audits to ensure robust, ongoing data capture. Our experienced team are authentic specialists in their fields, too, so you can rest easy knowing your data...

What is a walled garden?​  A walled garden is an organization which keeps its technology, information, and user data to itself, with no intention of sharing it. It’s a closed ecosystem, operated by people within the...

How do we track clicks & impressions? Tracking Parameters Minimum Tracking Requirements All campaigns should at a minimum contain the url parameters: Impressions Tracking Where impression trackers need to be deployed, the Corvidae Client Team...

We use anonymised test and train sets from our customers’ historic data to build and validate our models. These sets are made up of thousands of transacting and non-transacting journeys. The transacting journeys have transaction...

What is the Corvidae Pixel?  Our pixel is a 1 pixel by 1 pixel transparent image, which is placed on our customers websites and, when the webpage loads, the pixel ‘fires’ which means it collects browser and session data (in the...