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What the US DOJ antitrust ruling on Google means for marketing attribution

The announcement that the DOJ (Department of Justice) is making recommendations to the effect that Google should be made to sell off its Chrome browser and break up its existing technology infrastructure has captured the...

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Attribution

Poor Quality Data is Hurting Your Attribution. Here’s Why…

As marketers strive for a clearer view of what is and isn’t working in their marketing mix, the focus is usually on finding the right attribution model to meet their needs. But while choosing the...

Attribution

The Real Reasons Marketing Attribution is Failing

Increasing complexity of the customer journey, a broader marketing landscape, and the need to justify marketing spend and ROI are driving more and more marketers to demand better attribution of their marketing activities. Much of...

Attribution

6 Reasons Why Attribution Matters – More Than Ever Before

At a purely intuitive level, connecting marketing activity with marketing outcomes has always been high on any good marketers’ agenda. In a world of increasing marketing complexity with sophisticated customer journeys across a multitude of...

Attribution

Four of The Most Expensive Marketing Attribution Mistakes

Marketing attribution is the process by which companies try to figure out which marketing efforts are most effective in driving sales. But can it be done effectively, given the volume and complexity of data with...

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What the US DOJ antitrust ruling on Google means for marketing attribution

Poor Quality Data is Hurting Your Attribution. Here’s Why…

The Real Reasons Marketing Attribution is Failing

6 Reasons Why Attribution Matters – More Than Ever Before

Four of The Most Expensive Marketing Attribution Mistakes

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