The news around Google removing third-party cookies initially send the industry into a tailspin regarding the potential impact. But as time has gone on, the focus for marketers has changed – to exploring the practical...
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Very often the focus in marketing is heavily loaded towards the front end of the process – defining campaign objectives, choosing the right channels to reach your audience and working on getting your creative messages...
As marketers face a landscape that includes the inevitable budgetary pressure that comes along with recession, the pressure for more effective marketing attribution around spend is rearing its head too. Interestingly enough, against this backdrop,...
Customer journeys are more complex than ever. So, having an attribution tool that can track these effectively is crucial to ensuring you’re spending your marketing budget in the best way. But at the heart of...
Google’s announcement that it will remove third-party cookies from its Chrome browser has sent both marketers, and the wider advertising industry, into a state of flux. But what does the change really mean on the...
The customer journey is more complex than ever. And being able to attribute the impact of specific marketing touchpoints is crucial, as pressure from internal stakeholders to prove ROI intensifies. Unravelling the impact of specific...