Blog

In an environment where there is a relentless focus on revenue and growth for many brands, there is a perennial discussion on whether the focus should be on the acquisition or the retention of customers...

For many brands, the focus is on growth, and an effective acquisition strategy will be central to your success in delivering on that.   However, acquisition can be an expensive business and growing at any cost...

Edinburgh: 13/12/2023  Corvidae has been awarded Digital Expert of the Year (UK, EMEA & APAC), at the Masterclassing Effective Digital Marketing Awards 2023.   The award recognises Corvidae’s commitment to excellence in digital marketing and acknowledges...

Customer acquisition is the lifeblood of any business, but it isn’t always plain sailing for marketers as they attempt to boost their acquisition metrics. In this blog, we consider some of the key issues marketers...

Whether they’re looking for the latest designer brands, or shopping on a shoestring, customers aren’t short of places to look when it comes to buying shoes. So, you need to make sure your advertising is...

By its very nature, the sport and fitness industry is competitive. Customers want to find the right items to help them achieve their goals and you need to be right there when they go searching...

The modern buying journey is complex – especially in the health and beauty industry. Customers looking to buy cosmetic products, especially luxury items, will review a website more than once before checking out. From desktop...

A rapidly changing measurement landscape has left many marketers reconsidering their analytics options. If you’ve found yourself in that position then it’s likely that Google Analytics and Plausible are on your list to assess. There...