Blog

Data collection is a cornerstone of effective digital marketing. It helps businesses understand their audience, optimise campaigns, and drive better results. For years, cookies have been utilised to collect information on who visited your website,...

Marketing attribution is assessing which of your marketing activities and touchpoints are driving conversions and revenue for your brand.   It can be a tall order to get to the true picture on this, but it...

Marketers in Financial Services are working against a backdrop of issues ranging from concerns about the quality of their analytics – to worries about AdTech Bias – and the ongoing on-off saga around third party...

As Financial Services marketers grapple with a range of issues including the need to drive acquisition, increasing privacy demands, the requirement to unravel increasingly complex journeys and rising levels of advertising CPAs they are also...

Recent industry developments including the findings of the Google Antitrust Case, changes in weighting of its attribution model and the cancellation of plans to remove third-party cookies from the Chrome browser are transforming the landscape...

In what is an increasingly competitive landscape Financial Services marketers are continually looking to increase their audience reach, with the use of Price Comparison Websites being a common theme. But comparison site cannibalisation is eating away...

Google Ads can be a minefield to get to grips with, with new updates being released constantly, and best practice always evolving. But did you know it is possible to feed longer customer journey data...

Programmatic Advertising has been part of the fabric of digital advertising for some time now but there is an increasing feeling amongst marketers that it has failed on its initial promise. Issues around lack of...