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Why is Google Removing Cookies?

The news around Google removing third-party cookies initially send the industry into a tailspin regarding the potential impact. But as time has gone on, the focus for marketers has changed – to exploring the practical...

How Do You Measure Marketing Attribution?

Very often the focus in marketing is heavily loaded towards the front end of the process – defining campaign objectives, choosing the right channels to reach your audience and working on getting your creative messages...