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In an industry that is currently dealing with a high degree of change – from the lingering impact of iOS 14.5 to the impending death of third-party cookies – the need for an effective attribution...

The agency-client relationship revolves around ROI. But marketing challenges including the iOS 14.5 update and the impending removal of third-party cookies are making it more difficult to understand campaign effectiveness and prove ROI. So, what...

Retargeting has been a staple of the majority of advertising strategies in recent times. However, the approach leans heavily on third-party cookies for targeting and profile data. So, how will the impending removal of third-party...

Facebook advertisers have faced a seemingly never-ending set of challenges recently from the impact that iOS14.5 has had on targeting and tracking to tackling reporting bias. But will Google’s planned removal of third-party cookies add...

Offline marketing has always been tricky to track – making the true effectiveness of your offline campaigns often feel like an unknown. However, leaving offline out of your marketing attribution analysis only gives you a...

With industry changes ranging from the advent of iOS14.5 to the impending death of third-party cookies the issue of effective marketing attribution is a hot topic. So, how are agencies managing the situation on behalf...

Marketing attribution is key to understanding what’s working and what isn’t to drive results. And as a marketing agency, ensuring your campaigns are performing as they need to for your clients while highlighting your successes...

Google’s deprecation of third-party cookies has been dangling over us marketers for a good few years now. The news first came around back in 2019, when they announced a long-term roadmap to create more private...