Cookieless ATTRIBUTION

Increase marketing ROI with cookieless attribution.

Our patented approach rebuilds your raw, cross-channel analytics data and unifies online and offline data before applying neural network processing to provide accurate attribution.

Benefits of cookieless attribution.

Futureproof your marketing with the only fully cookieless attribution tool.

Break down siloed data

Corvidae’s cookieless attribution allows you to cut out AdTech reporting bias to create a single source of truth.

Understand the full customer journey

Corvidae creates user paths that are twice as long as Google Analytics for a more complete view of the entire customer journey.

Achieve greater ROI

Our suite of reports show you the campaigns that are having an impact – and the ones that aren’t. So, you can adjust spend to boost ROI.

How does cookieless attribution work?

If one thing is clear, it’s that the cookie is broken. And marketers aren’t being provided with any real alternatives for the cookieless future.

Corvidae is the only solution on the market which uses AI and Machine Learning to completely replace the cookie. Find out how in our short video below:

Read the technical detail

Is Cookie-Free Attribution a Myth?

Download our eBook

An attribution tool to drive growth.

You’ve tried outdated attribution tools that make a maze out of measurement. It’s time to try attribution the Corvidae way.

20:1 ROAS

on Google Ads

35:1 ROAS

on Facebook

*Corvidae’s average campaign impact

Ready to try attribution the Corvidae way?

Getting started on the road to accurate, cookieless attribution doesn’t have to be complicated.
Our team are on-hand to make the move to a new attribution tool as easy as possible.

Find out more

Request a demo

FAQs

What is cookieless attribution?

Cookieless attribution tracks and identifies sources of website traffic, conversions, and other key marketing metrics without the need for first- or third-party cookies.

Why are we going cookieless?

There are a few reasons why Google is removing third-party cookies but it is mainly due to increased concerns around privacy and security from users browsing the web – and how their data is subsequently being used.

Read our blog to find out more about why Google is removing cookies.

Why are third-party cookies broken?

Cookies do a poor job of stitching together cross-channel, cross-device user journeys. In fact, we found that as much as 80% of analytics data from the most common analytics packages which heavily rely on the use of cookies (such as GA and Adobe) is inaccurate.

What will replace cookies?

There are a number of proposed cookie alternatives for marketers. Including:

• Replacement technologies from Google
• First-party data
• Contextual advertising
• User identity graphs
• Digital fingerprinting
• AI and Machine Learning

Read our blog to find out more about cookieless solutions.

How does Corvidae gather clickstream data without cookies – or browser extensions?

With a first-party pixel. Our pixel uses an Event Stream architecture, meaning it can be deployed in any conceivable environment, including:
• website
• app
• ad impression
• and in custom middleware.

Do you use any third parties to build out a device graph?

No. We trialled using device graph and other ID graph data in the early days of Corvidae’s development but found that those data sets added little-to-no incrementality to the model’s accuracy. Today, we use only first-party pixel, AdTech, and other client data, all compliantly collected.

How does the AI within Corvidae work? Does it use first-party cookies or work another way?

No, it uses no cookies at all. Our attribution model uses AI to understand the difference between a transacting and a non-transacting path to discover which touchpoints are influencing in your customers’ decision-making process.
Our model is trained to understand each individual customer, demystifying which interactions were important to their decision to buy.
Allowing Corvidae to tune itself to your customer’s behaviour – rather than making you decide what to value in advance. You can think of the scoring of the AI as a measurement of the incrementality of each event in the conversion path towards a conversion – or non-conversion. This is the basis of Corvidae’s attributed value.