How AI is Transforming Attribution
Financial Services marketers are predicted to increase ad spend this year, but with concerns around accuracy, a radical new approach is needed to prove ROI.
Download your eBook to discover:
- How price comparison website cannibalisation, the limitations of cookie-based attribution, and concerns about AdTech bias are holding Financial Services marketers back
- How to guarantee compliance in an increasingly privacy-centric world
- How AI stitching can unlock visibility of the full customer path to conversion
- How Financial Services marketers can acquire a single source of truth in marketing attribution