Cut CPAs and Elevate Your Attribution Beyond Flawed Cookie-Based data with AI
Chris Liversidge, Pete Allcock
Google has delayed the depreciation of Cookies once again, pushing back the expected removal of third-party cookies on Chrome to 2025. This marks yet more uncertainty for marketers trying to build compliant and effective marketing attribution, and encourages complacency which will only serve to impact your performance and waste your valuable marketing spend negatively.
Keen to separate the wheat from the chaff, CEO and Founder Chris Liversidge and Senior Software Sales Executive Pete Allcock are going to be talking through:
- Why Google’s cookie deprecation delay should inspire radical action, not hesitancy
- Cookie-based attribution data continues to fail marketers, the power of AI holds the solution
- How unified attribution can free you from rising CPAs in advertising walled gardens
Register today to secure your spot on this exciting webinar!
Editor’s Note: In the time since the date of this webinar, Google has announced it will no longer be following through with its plans to deprecate third-party cookies. Read more about this update here.
