Articles

So, third-party cookies are going away. But why does it really matter? And what can you do to plan for marketing without third-party cookies – and minimise the impact on your own marketing activity during...

In a rapidly changing environment where the impending death of third-party cookies, and other changes like iOS14.5, are impacting the way that marketing activity is going to be planned and measured, the focus is on...

With the removal of third-party cookies on the slate for the end of 2024 there is very little doubt that the shape of advertising targeting and marketing measurement is about to undergo a seismic change....

Since Google announced it will be removing the use of third-party cookies from Chrome, the world of marketing measurement has been up in arms. As marketers, we’ve relied on cookies since the dawn of digital...

We’ve spent almost a decade getting to grips with marketing attribution from the good, the bad and the ugly. So, it’s safe to say we know the area pretty well. We first noticed that attribution...

The news around Google removing third-party cookies initially send the industry into a tailspin regarding the potential impact. But as time has gone on, the focus for marketers has changed – to exploring the practical...

Very often the focus in marketing is heavily loaded towards the front end of the process – defining campaign objectives, choosing the right channels to reach your audience and working on getting your creative messages...

As marketers face a landscape that includes the inevitable budgetary pressure that comes along with recession, the pressure for more effective marketing attribution around spend is rearing its head too. Interestingly enough, against this backdrop,...