Knowledge Base


Corvidae Tracking Hub

How do we track clicks & impressions? Once the pixel is placed on the client’s website we need to tell it information about the clickstream data it collects so that we can categorise each visit...


Validating Data Accuracy

We use anonymised test and train sets from our customers’ historic data to build and validate our models. These sets are made up of thousands of transacting and non-transacting journeys. The transacting journeys have transaction...


Deploying and Maintaining your Corvidae Pixel  

What is the Corvidae Pixel?  Our pixel is a 1 pixel by 1 pixel transparent image, which is placed on our customers websites and, when the webpage loads, the pixel ‘fires’ which means it collects browser and session data (in the...