Getting Started

Get up and running in 30 days.

Our dedicated team are on-hand to make your onboarding as smooth as possible so you can hit the ground running with Corvidae.

All it takes is 3 simple steps:

Set up the DNS

Deploy our first-party pixel

Link your AdTech platforms

After just 30 days, you’ll have access to your newly rebuilt data to begin making smarter marketing decisions.

The onboarding process.

As part of your Corvidae onboarding, you will be assigned a dedicated Customer Success Manager.

Alongside our in-house data analysts, they will be there to help you achieve the most from Corvidae and maximise your ability to achieve positive ROAS opportunities using actionable insights.

Your personalised onboarding will show you how best to use the platform to remove search cannibalisation, combat AdTech bias and highlight areas for greater ROAS.

Your CSM will be on-hand for

Aligning activities to your priorities.

Regular meetings.

Agreeing changes to be implemented.

Discussing focus areas.

Hear how we’ve helped our clients unlock greater insights in our short video below:

Getting Started with Corvidae

Download the guide

Reports and insights access

Advertising Reports

Paid Search Report

The Paid Search report is intended for the interrogation of all paid search marketing activity. It is made up of data from our pixel, joined on to media spend from Google Ads and shows the modelled value of each of your campaigns and their respective keywords, plotted against their cost.

Paid Social Report

The Paid Social report is a collection of activity from Facebook, including provision for un-clicked ad impressions and clicks collected by our pixel. Campaigns and Ads are modelled separately for granularity of analysis. After modelling both Campaigns and Ads are joined on to your media spend to calculate return.

Affiliate Advertising Report

The Affiliate report isolates traffic from your Affiliate marketing partners and organises that data by publisher, exposing your most – and least – profitable publishers.

Display Advertising Report

The Display report contains any pixel activity from referrers who are assigned to the Display channel. To modify or update your Channel Assignments please contact Corvidae support.
The data in this report is broken down into three tiers:
Source – The display network used to disseminate the ad.
Campaign – An ad, or collection of ads, as determined by the campaign parameter.
Referrer– The publisher who displayed the ad when it was clicked.

Native Advertising Report

The Native report contains any pixel activity from referrers who are assigned to the Native channel. To modify or update your Channel Assignments please contact Corvidae support.
The data in this report is broken down into three tiers:
Source – The display network used to disseminate the ad.
Campaign – An ad, or collection of ads, as determined by the campaign parameter.
Referrer – The publisher who displayed the ad when it was clicked

The IIC Report

The Introducer, Influencer, Closer report demystifies which marketing efforts are more or less effective at different points in the customer journey.
Introducer – These touchpoints are the first-touch in a customer journey, they represent the marketing activities which first introduced your brand, service, or product to a customer.
Influencer – This broad category includes all touchpoints which were involved in a customer journey, but did not ultimately introduce the product or close the sale.
Closer – These touchpoints are the last in the customer path before a purchase was made and represent the activity that is most likely to close a sale.

Analytic Reports

Referrers Report

This holistic report details all referring websites, regardless of channel, and calculates the revenue generated by each according to our AI modelling process.

Attribution Report

This report shows how an attributed view changes your picture of channel effectiveness. Incorporating offline, and with a 2-year lookback, see how your revenue actually stacks up by channel.

Traffic Report

The traffic report exposes ingestion-level data, allowing you to interrogate exact impressions, visits, visitors, conversions, and revenue by day. We also disclose individual transactions, transaction ID and financial values to facilitate granular interrogation of inbound data.

Audience Report

Our audience report contains a mix of customer demographic information, all plotted against our AI modelled attribution: Device, City, Weekday, Hour.

Ready to try attribution the Corvidae way?

Getting started on the road to accurate, cookieless attribution doesn’t have to be complicated.
Our team are on-hand to make the move to a new attribution tool as easy as possible.

Find out more

Request a demo

FAQs

How long does it take to get up and running?

All it takes is 3 steps to get started with Corvidae, and you’ll be on the road to accurate attribution in just 30 days.

What support services are included?

Our Customer Success team are committed to ensuring you get the most out of your Corvidae deployment. As part of this, you will receive weekly meetings during onboarding. As well as unlimited phone and email support and regular insights meetings.