{"id":22102,"date":"2023-03-22T14:33:13","date_gmt":"2023-03-22T14:33:13","guid":{"rendered":"https:\/\/corvidae.ai\/?post_type=f0_events&#038;p=22102"},"modified":"2023-05-23T15:59:03","modified_gmt":"2023-05-23T15:59:03","slug":"how-to-ditch-last-click-attribution-for-greater-roi","status":"publish","type":"f0_events","link":"https:\/\/corvidae.ai\/events\/how-to-ditch-last-click-attribution-for-greater-roi\/","title":{"rendered":"How to Ditch Last Click Attribution for Greater ROI"},"content":{"rendered":"\n<section class=\"wp-block-f0-blocks-f0-container f0-container full grid-container padding-top-small padding-bottom-small has-background\"><div class=\"grid-container cell\"><div class=\"f0-container__inner grid-x grid-padding-x\">\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12\"><div class=\"f0-cell__inner grid-x grid-padding-x\">\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12 medium-10 large-5 medium-offset-1 large-offset-1\"><div class=\"f0-cell__inner\">\n<p>We all know Last Click isn&#8217;t an effective way to measure our marketing activity &#8211; but with a lack of real alternatives available for marketers, we&#8217;re left relying on outdated techniques that damage ROI. So, is there really a better way to do marketing attribution?<\/p>\n\n\n\n<p>In this webinar, CEO &amp; Founder, Chris Liversidge, discusses why its time to ditch last click for good and shows you how you can unlock greater ROI by switching to AI-driven attribution.<\/p>\n\n\n\n<p>What you&#8217;ll learn:<\/p>\n\n\n\n<ul class=\"is-style-blue-arrow\">\n<li>Why you need to move away from Last Click<\/li>\n\n\n\n<li>How you can secure buy-in to move to a new attribution method<\/li>\n\n\n\n<li>How to double your user paths with AI-driven attribution<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12 medium-10 large-4 medium-offset-1 large-offset-1\"><div class=\"f0-cell__inner\">\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 4700566,\n\t\t\t\t\t\t\t\tformId: \"a80a8fd1-c550-4623-a420-ba1de618c39e\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1714217940000-7790050538\",\n\t\t\t\t\t\t\t\tregion: \"\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1714217940000-7790050538\"><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":22644,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":"","f0_blocks_event_start_time":"","f0_blocks_event_end_time":"","f0_blocks_event_speakers":"Chris Liversidge","f0_blocks_event_url":"","f0_blocks_event_on_demand_ready":true},"event_category":[55],"event_locations":[],"acf":[],"_links":{"self":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/f0_events\/22102"}],"collection":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/f0_events"}],"about":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/types\/f0_events"}],"author":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/users\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/media\/22644"}],"wp:attachment":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/media?parent=22102"}],"wp:term":[{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/event_category?post=22102"},{"taxonomy":"event_locations","embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/event_locations?post=22102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}