{"id":23980,"date":"2023-09-06T12:38:03","date_gmt":"2023-09-06T12:38:03","guid":{"rendered":"https:\/\/corvidae.ai\/?page_id=23980"},"modified":"2023-09-06T14:49:16","modified_gmt":"2023-09-06T14:49:16","slug":"corvidae-vs-google-analytics","status":"publish","type":"page","link":"https:\/\/corvidae.ai\/corvidae-vs-google-analytics\/","title":{"rendered":"Corvidae vs Google Analytics"},"content":{"rendered":"\n
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GOOGLE ANALYTICS ALTERNATIVE<\/span><\/div><\/div>\n\n\n\n

Corvidae vs.
Google Analytics<\/h1>\n<\/div><\/div>\n\n\n\n
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Find out why marketers are switching to Corvidae to gain an accurate, compliant and unbiased view of their performance.<\/p>\n<\/div><\/div>\n\n\n\n

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Discover Corvidae<\/a><\/div>\n\n\n\n
Book a demo<\/a><\/div>\n<\/div>\n\n\n\n
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Trusted by industry leaders across the world.<\/h2>\n<\/div><\/div>\n\n\n\n
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The problem with Google Analytics.<\/h2>\n\n\n\n

Your customers are unique \u2013 and so are their buying journeys.
To fully understand your marketing performance, your analytics tool needs to reflect this.
But most marketers still use Google Analytics.<\/p>\n<\/div><\/div>\n\n\n\n

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Why should I avoid Google Analytics? <\/h3>\n\n\n\n

If you\u2019re here, then you already know that Google Analytics isn\u2019t fit for purpose. <\/p>\n\n\n\n

But how big of a deal is it, really? <\/p>\n\n\n\n

Google has historically relied on cookies to gather and collate data. And although they are deprecating third-party cookies, this doesn\u2019t solve the underlying issue.<\/p>\n\n\n\n

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Discover cookieless attribution<\/a><\/path><\/svg><\/span><\/div>\n<\/div>\n\n\n\n
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Cookies can’t track multi-channel, multi-device journeys.<\/h4>\n\n\n\n

As soon as your customer switches to a different device, it splits a full journey into two separate paths.
Google will then only apply their Data Driven Attribution model to the converting path, resulting in:<\/p>\n<\/div><\/div>\n\n\n\n

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Overinflated revenue reporting<\/p>\n\n\n\n

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Undervalued upper funnel activity<\/p>\n\n\n\n

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Increase in wasted marketing spend<\/p>\n\n\n\n

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Why choose Corvidae?<\/h2>\n\n\n\n
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2X<\/p>\n\n\n\n

longer customer paths<\/p>\n<\/div><\/div>\n\n\n\n

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60%<\/strong><\/p>\n\n\n\n

increase in conversions<\/p>\n<\/div><\/div>\n\n\n\n

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20:1<\/p>\n\n\n\n

ROAS in Google Ads<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Futureproof your analytics with a GDPR compliant Google Analytics alternative.<\/h2><\/div>
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Book a demo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
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Gain an unbiased view of performance.<\/h2>\n\n\n\n

Combine data sources in one place, so you can understand the impact of every channel and remove AdTech bias.\u202f<\/p>\n\n\n\n

Corvidae\u2019s suite of reports will show you where you\u2019re cannibalising spend across Facebook and Google. And even where the most efficient spend opportunities lie within your campaigns.<\/p>\n\n\n\n

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Protect your marketing measurement.<\/h2>\n\n\n\n

Google Analytics has been ruled as non-GDPR compliant across Europe.<\/p>\n\n\n\n

Ensure your analytics are protected by swapping to a GDPR compliant alternative<\/a>. Corvidae uses a first-party pixel and patented Machine Learning technology to compliantly track users and doesn’t store any PII.<\/p>\n\n\n\n

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Understand the full customer journey.<\/h2>\n\n\n\n

Corvidae rebuilds your customer journeys, providing user paths that are twice as long as Google Analytics. <\/p>\n\n\n\n

So, you can target back towards the top of the funnel, where clicks are cheaper and your competition has less visibility.<\/p>\n\n\n\n

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Google Analytics vs. Corvidae<\/h2>\n\n\n\n

A side-by-side comparison.<\/p>\n\n\n\n

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Cost<\/span><\/div>
Tracks without the need for cookies<\/span><\/div>
Uses machine learning for better attribution modelling<\/span><\/div>
Advanced data anonymisation<\/span><\/div>
Zero-identity tracking<\/span><\/div>
Does not store personally identifiable information<\/span><\/div>
100% data control<\/span><\/div>
Unsampled data<\/span><\/div>
Data is private and not shared with third parties<\/span><\/div>
GDPR compliant out of the box<\/span><\/div>
Data backups and redundancy<\/span><\/div>
Suitable for industries handling sensitive data i.e. banking, governments, telecoms and healthcare<\/span><\/div>
Number of user accounts<\/span><\/div><\/div>
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Starts at \u00a31,999 per month<\/div>
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Unlimited<\/div><\/div>
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Free (up to 10 million hits per month)<\/div>
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Data is shared with DoubleClick, Google Ads clients and other Google products<\/div>
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100<\/div><\/div>
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Starts at \u00a3120,000<\/div>
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Data is shared with DoubleClick, Google Ads clients and other Google products<\/div>
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Unlimited<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n
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Ready to try attribution the Corvidae way?<\/h2>\n\n\n\n

Getting started on the road to accurate, cookieless attribution doesn\u2019t have to be complicated.
Our team are on-hand to make the move to a new attribution tool as easy as possible.<\/p>\n\n\n\n

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Find out more<\/a><\/div>\n\n\n\n
Request a demo<\/a><\/div>\n<\/div>\n\n\n\n
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FAQs<\/h2>\n\n\n\n
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