{"id":25932,"date":"2023-12-19T14:43:07","date_gmt":"2023-12-19T14:43:07","guid":{"rendered":"https:\/\/corvidae.ai\/?page_id=25932"},"modified":"2023-12-19T14:43:08","modified_gmt":"2023-12-19T14:43:08","slug":"frequently-asked-questions-about-corvidae","status":"publish","type":"page","link":"https:\/\/corvidae.ai\/frequently-asked-questions-about-corvidae\/","title":{"rendered":"Frequently Asked Questions about Corvidae"},"content":{"rendered":"\n<section class=\"wp-block-f0-blocks-f0-container f0-container full grid-container padding-top-small padding-bottom-small has-white-to-sky-blue-gradient-background has-background\"><div class=\"grid-container cell\"><div class=\"f0-container__inner grid-x grid-padding-x\">\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12\"><div class=\"f0-cell__inner grid-x\">\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12\"><div class=\"f0-cell__inner grid-x\">\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12 large-6 large-offset-3\"><div class=\"f0-cell__inner\">\n<h2 class=\"wp-block-heading has-text-align-center\">FAQs<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12 large-8 large-offset-2\"><div class=\"f0-cell__inner\">\n<p class=\"has-text-align-center\">Below, you&#8217;ll find answers to some commonly asked questions about how our innovative approach can help you increase marketing ROI and transform your analytics data.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-f0-blocks-f0-container f0-container full grid-container has-background padding-top-small padding-bottom-large has-light-blue-background-color is-style-default has-background\"><div class=\"grid-container cell\"><div class=\"f0-container__inner grid-x grid-padding-x\">\n<div class=\"wp-block-f0-blocks-f0-cell f0-cell cell small-12 large-10 large-offset-1\"><div class=\"f0-cell__inner\">\n<div class=\"wp-block-f0-blocks-faq f0-faq f0-blocks-block-75cd8ce7 f0-blocks-faq-expand-first-true f0-blocks-faq-inactive-other-true is-style-bg\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/corvidae.ai\/platform\/overview\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What attribution model does Corvidae use?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We partnered with Edinburgh University to develop our unique &lt;a href=\\\"https:\/\/corvidae.ai\/attribution-model\/\\\" data-type=\\\"page\\\" data-id=\\\"630\\\">attribution model&lt;\/a>.\u00a0 This patented cookie-free approach uses a custom technique for each customer to understand how people really interact with your marketing and website, the decisions they make, and how those results in conversions and revenue for your business.\"}},{\"@type\":\"Question\",\"name\":\"How much does Corvidae cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Our pricing is customised based on your business and your goals. For more information, check out &lt;a href=\\\"https:\/\/corvidae.ai\/pricing\/\\\" data-type=\\\"page\\\" data-id=\\\"281\\\">our Pricing page&lt;\/a> or &lt;a href=\\\"https:\/\/corvidae.ai\/attribution-software-demo\/\\\" data-type=\\\"page\\\" data-id=\\\"365\\\">get in touch&lt;\/a> with our team.\"}},{\"@type\":\"Question\",\"name\":\"Is there a free trial?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"We do not currently offer a free trial of Corvidae. However, we do provide you with a 3-month Proof of Concept to allow you to see the value of Corvidae before committing to the product.\"}},{\"@type\":\"Question\",\"name\":\"Is there any customer support included with Corvidae?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, we have a dedicated team of attribution experts on-hand to ensure you get the most out of Corvidae.\"}},{\"@type\":\"Question\",\"name\":\"How long is the onboarding process?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All it takes is 3 steps to get started with Corvidae, and you\u2019ll be on the road to accurate attribution in just 30 days. &lt;a href=\\\"https:\/\/corvidae.ai\/getting-started-with-corvidae\/\\\" data-type=\\\"page\\\" data-id=\\\"749\\\">Find out how to get started with Corvidae&lt;\/a>.\"}}]}<\/script>\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-283d85fd\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What attribution model does Corvidae use?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">We partnered with Edinburgh University to develop our unique <a href=\"https:\/\/corvidae.ai\/attribution-model\/\" data-type=\"page\" data-id=\"630\">attribution model<\/a>.\u00a0 This patented cookie-free approach uses a custom technique for each customer to understand how people really interact with your marketing and website, the decisions they make, and how those results in conversions and revenue for your business.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-31566c4e\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">How much does Corvidae cost?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Our pricing is customised based on your business and your goals. For more information, check out <a href=\"https:\/\/corvidae.ai\/pricing\/\" data-type=\"page\" data-id=\"281\">our Pricing page<\/a> or <a href=\"https:\/\/corvidae.ai\/attribution-software-demo\/\" data-type=\"page\" data-id=\"365\">get in touch<\/a> with our team.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-ba61bd01\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Is there a free trial?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">We do not currently offer a free trial of Corvidae. However, we do provide you with a 3-month Proof of Concept to allow you to see the value of Corvidae before committing to the product.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-906c268b\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Is there any customer support included with Corvidae?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Yes, we have a dedicated team of attribution experts on-hand to ensure you get the most out of Corvidae.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-c49c9e8f\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">How long is the onboarding process?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">All it takes is 3 steps to get started with Corvidae, and you\u2019ll be on the road to accurate attribution in just 30 days. <a href=\"https:\/\/corvidae.ai\/getting-started-with-corvidae\/\" data-type=\"page\" data-id=\"749\">Find out how to get started with Corvidae<\/a>.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq f0-faq f0-blocks-block-8b882464 f0-blocks-faq-expand-first-false f0-blocks-faq-inactive-other-true is-style-bg\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/corvidae.ai\/platform\/cookieless-attribution\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is cookieless attribution?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cookieless attribution tracks and identifies sources of website traffic, conversions, and other key marketing metrics without the need for first- or third-party cookies.\"}},{\"@type\":\"Question\",\"name\":\"Why are we going cookieless?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are a few reasons why Google is removing third-party cookies but it is mainly due to increased concerns around privacy and security from users browsing the web - and how their data is subsequently being used. &lt;br>&lt;br>Read our blog to find out more about &lt;a href=\\\"https:\/\/corvidae.ai\/articles\/why-is-google-removing-cookies\/\\\" data-type=\\\"post\\\" data-id=\\\"20034\\\">why Google is removing cookies&lt;\/a>.\"}},{\"@type\":\"Question\",\"name\":\"Why are third-party cookies broken?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cookies do a poor job of stitching together cross-channel, cross-device user journeys. In fact, we found that as much as 80% of analytics data from the most common analytics packages which heavily rely on the use of cookies (such as GA and Adobe) is inaccurate.\"}},{\"@type\":\"Question\",\"name\":\"What will replace cookies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"There are a number of proposed cookie alternatives for marketers. Including:&lt;br>&lt;br>\u2022 Replacement technologies from Google&lt;br>\u2022 First-party data&lt;br>\u2022 Contextual advertising&lt;br>\u2022 User identity graphs&lt;br>\u2022 Digital fingerprinting&lt;br>\u2022 AI and Machine Learning&lt;br>&lt;br>Read our blog to find out more about &lt;a href=\\\"https:\/\/corvidae.ai\/articles\/cookieless-solutions\/\\\" data-type=\\\"post\\\" data-id=\\\"20109\\\">cookieless solutions&lt;\/a>.\"}},{\"@type\":\"Question\",\"name\":\"How does Corvidae gather clickstream data without cookies - or browser extensions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"With a first-party pixel.\u00a0Our pixel uses an Event Stream architecture, meaning it can be deployed in any conceivable environment, including:\u00a0&lt;br>\u2022 website\u00a0&lt;br>\u2022 app\u00a0&lt;br>\u2022 ad impression&lt;br>\u2022 and in custom middleware.\u00a0\"}},{\"@type\":\"Question\",\"name\":\"Do you use any third parties to build out a device graph?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No.\u00a0We trialled using device graph and other ID graph data in the early days of Corvidae\u2019s development but found that those data sets added little-to-no incrementality to the model\u2019s accuracy.\u00a0Today, we use only first-party pixel, AdTech, and other client data, all &lt;a href=\\\"https:\/\/corvidae.ai\/gdpr-compliant-analytics\/\\\" data-type=\\\"page\\\" data-id=\\\"822\\\">compliantly collected&lt;\/a>.\"}},{\"@type\":\"Question\",\"name\":\"How does the AI within Corvidae work? Does it use first-party cookies or work another way?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No, it uses no cookies at all.\u00a0 Our &lt;a href=\\\"https:\/\/corvidae.ai\/attribution-model\/\\\" data-type=\\\"page\\\" data-id=\\\"630\\\">attribution model&lt;\/a> uses AI to understand the difference between a transacting and a non-transacting path to discover which touchpoints are influencing in your customers\u2019 decision-making process.\u00a0&lt;br>Our model is trained to understand each individual customer, demystifying which interactions were important to their decision to buy.\u00a0&lt;br>Allowing Corvidae to tune itself to your customer\u2019s behaviour \u2013 rather than making you decide what to value in advance.\u00a0 You can think of the scoring of the AI as a measurement of the\u00a0incrementality\u00a0of each event in the conversion path towards a conversion \u2013 or non-conversion. This is the basis of Corvidae\u2019s attributed value.\u00a0\"}}]}<\/script>\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-1429b64b\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What is cookieless attribution?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Cookieless attribution tracks and identifies sources of website traffic, conversions, and other key marketing metrics without the need for first- or third-party cookies.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-4cd3689b\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Why are we going cookieless?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">There are a few reasons why Google is removing third-party cookies but it is mainly due to increased concerns around privacy and security from users browsing the web &#8211; and how their data is subsequently being used. <br><br>Read our blog to find out more about <a href=\"https:\/\/corvidae.ai\/articles\/why-is-google-removing-cookies\/\" data-type=\"post\" data-id=\"20034\">why Google is removing cookies<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-37e54043\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Why are third-party cookies broken?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Cookies do a poor job of stitching together cross-channel, cross-device user journeys. In fact, we found that as much as 80% of analytics data from the most common analytics packages which heavily rely on the use of cookies (such as GA and Adobe) is inaccurate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-cc34f00a\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What will replace cookies?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">There are a number of proposed cookie alternatives for marketers. Including:<br><br>\u2022 Replacement technologies from Google<br>\u2022 First-party data<br>\u2022 Contextual advertising<br>\u2022 User identity graphs<br>\u2022 Digital fingerprinting<br>\u2022 AI and Machine Learning<br><br>Read our blog to find out more about <a href=\"https:\/\/corvidae.ai\/articles\/cookieless-solutions\/\" data-type=\"post\" data-id=\"20109\">cookieless solutions<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-751ee8a8\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">How does Corvidae gather clickstream data without cookies &#8211; or browser extensions?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">With a first-party pixel.\u00a0Our pixel uses an Event Stream architecture, meaning it can be deployed in any conceivable environment, including:\u00a0<br>\u2022 website\u00a0<br>\u2022 app\u00a0<br>\u2022 ad impression<br>\u2022 and in custom middleware.\u00a0<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-95892455\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Do you use any third parties to build out a device graph?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">No.\u00a0We trialled using device graph and other ID graph data in the early days of Corvidae\u2019s development but found that those data sets added little-to-no incrementality to the model\u2019s accuracy.\u00a0Today, we use only first-party pixel, AdTech, and other client data, all <a href=\"https:\/\/corvidae.ai\/gdpr-compliant-analytics\/\" data-type=\"page\" data-id=\"822\">compliantly collected<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-a8541a4b\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">How does the AI within Corvidae work? Does it use first-party cookies or work another way?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">No, it uses no cookies at all.\u00a0 Our <a href=\"https:\/\/corvidae.ai\/attribution-model\/\" data-type=\"page\" data-id=\"630\">attribution model<\/a> uses AI to understand the difference between a transacting and a non-transacting path to discover which touchpoints are influencing in your customers\u2019 decision-making process.\u00a0<br>Our model is trained to understand each individual customer, demystifying which interactions were important to their decision to buy.\u00a0<br>Allowing Corvidae to tune itself to your customer\u2019s behaviour \u2013 rather than making you decide what to value in advance.\u00a0 You can think of the scoring of the AI as a measurement of the\u00a0incrementality\u00a0of each event in the conversion path towards a conversion \u2013 or non-conversion. This is the basis of Corvidae\u2019s attributed value.\u00a0<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq f0-faq f0-blocks-block-d221d85c f0-blocks-faq-expand-first-false f0-blocks-faq-inactive-other-true is-style-bg\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/corvidae.ai\/platform\/gdpr-compliant-analytics\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is happening with Google Analytics?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The Schrems II ruling in 2020 was a milestone in EU policy regarding consumer data rights. The EU took the position that Businesses cannot offload responsibility for data compliance onto their technology provider, and instead retain GDPR liability should EU data go outside the EU.&lt;br>&lt;br>In February 2022, both Austria and France have ruled that Google Analytics is illegal from a GDPR view, as it cannot prevent data passing to the US, and the US security services have provably accessed Google data. It is expected that all EU member states will fall in line with this position over the coming months.\"}},{\"@type\":\"Question\",\"name\":\"Does this mean we should stop using Google Analytics?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"While the ruling doesn\u2019t mean that using Google Analytics is illegal, it is strongly recommended that marketers and businesses re-evaluate their current use of GA.&lt;br>With Universal Analytics being replaced by GA4 for all users next year, it\u2019s a perfect time to re-evaluate your current analytics set up and move away from cookie-based methods.\"}},{\"@type\":\"Question\",\"name\":\"What if we\u2019re not a company based in the EU?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"As it stands, liability exists for any Google Analytics or Adobe users who collect data from anywhere in the EU.&lt;br>For example, if your company is based in the US but you receive traffic from Germany, you are still liable for breach of data compliance.\"}},{\"@type\":\"Question\",\"name\":\"How will we know if our analytics are compliant?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In short, if either of the following are the case for you, then it is likely that you are in breach of Schrems ii and should consult your legal team:&lt;br>\u2022 Your website analytics provider is a US company&lt;br>\u2022 Your website analytics provider uses web servers owned by a US cloud provider\"}}]}<\/script>\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-befe862e\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What is happening with Google Analytics?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">The Schrems II ruling in 2020 was a milestone in EU policy regarding consumer data rights. The EU took the position that Businesses cannot offload responsibility for data compliance onto their technology provider, and instead retain GDPR liability should EU data go outside the EU.<br><br>In February 2022, both Austria and France have ruled that Google Analytics is illegal from a GDPR view, as it cannot prevent data passing to the US, and the US security services have provably accessed Google data. It is expected that all EU member states will fall in line with this position over the coming months.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-e15d03ba\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Does this mean we should stop using Google Analytics?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">While the ruling doesn\u2019t mean that using Google Analytics is illegal, it is strongly recommended that marketers and businesses re-evaluate their current use of GA.<br>With Universal Analytics being replaced by GA4 for all users next year, it\u2019s a perfect time to re-evaluate your current analytics set up and move away from cookie-based methods.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-ba93e058\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What if we\u2019re not a company based in the EU?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">As it stands, liability exists for any Google Analytics or Adobe users who collect data from anywhere in the EU.<br>For example, if your company is based in the US but you receive traffic from Germany, you are still liable for breach of data compliance.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-11efcc1a\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">How will we know if our analytics are compliant?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">In short, if either of the following are the case for you, then it is likely that you are in breach of Schrems ii and should consult your legal team:<br>\u2022 Your website analytics provider is a US company<br>\u2022 Your website analytics provider uses web servers owned by a US cloud provider<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq f0-faq f0-blocks-block-fd3bc296 f0-blocks-faq-expand-first-false f0-blocks-faq-inactive-other-true is-style-bg\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/corvidae.ai\/pricing\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What support services are included?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Our Customer Success team are committed to ensuring you get the most out of your Corvidae deployment. As part of this, you will receive weekly meetings during onboarding. As well as unlimited phone and email support and regular insights meetings.\"}},{\"@type\":\"Question\",\"name\":\"Do you have pricing for agencies?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can find out more about &lt;a href=\\\"https:\/\/corvidae.ai\/solutions\/partnerships\/\\\" data-type=\\\"page\\\" data-id=\\\"20517\\\">how Corvidae works for partners and agencies here&lt;\/a>. If you are interested in learning more, please &lt;a href=\\\"https:\/\/corvidae.ai\/contact\/\\\" data-type=\\\"page\\\" data-id=\\\"21048\\\">get in touch&lt;\/a> and a member of our Sales team will be happy to chat through our pricing options.\"}},{\"@type\":\"Question\",\"name\":\"Are integrations included in subscriptions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All integrations must be scoped to determine technical feasibility and commercial implications.\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to get up and running?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"All it takes is 3 steps to get started with Corvidae, and you\u2019ll be on the road to accurate attribution in just 30 days. Find out how to &lt;a href=\\\"https:\/\/corvidae.ai\/platform\/getting-started\/\\\" data-type=\\\"page\\\" data-id=\\\"749\\\">get started with Corvidae&lt;\/a>.\"}}]}<\/script>\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-fdd933e7\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What support services are included?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Our Customer Success team are committed to ensuring you get the most out of your Corvidae deployment. As part of this, you will receive weekly meetings during onboarding. As well as unlimited phone and email support and regular insights meetings.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-805f4acd\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Do you have pricing for agencies?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">You can find out more about <a href=\"https:\/\/corvidae.ai\/solutions\/partnerships\/\" data-type=\"page\" data-id=\"20517\">how Corvidae works for partners and agencies here<\/a>. If you are interested in learning more, please <a href=\"https:\/\/corvidae.ai\/contact\/\" data-type=\"page\" data-id=\"21048\">get in touch<\/a> and a member of our Sales team will be happy to chat through our pricing options.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-008b8eda\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Are integrations included in subscriptions?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">All integrations must be scoped to determine technical feasibility and commercial implications.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-6cbb4b7e\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">How long does it take to get up and running?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">All it takes is 3 steps to get started with Corvidae, and you\u2019ll be on the road to accurate attribution in just 30 days. Find out how to <a href=\"https:\/\/corvidae.ai\/platform\/getting-started\/\" data-type=\"page\" data-id=\"749\">get started with Corvidae<\/a>.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq f0-faq f0-blocks-block-b8a5a5dd f0-blocks-faq-expand-first-false f0-blocks-faq-inactive-other-true is-style-bg\" data-faqtoggle=\"true\" role=\"tablist\"><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/corvidae.ai\/platform\/attribution-model\/\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why does Corvidae not use Last-Click?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Last-click is heavily biased towards direct visits. Last non-direct click ignores all the preceding channels and first click rewards only the first touchpoint, meaning marketers can never understand the true value of their marketing mix. It is impossible for them to understand the impact each channel has on total revenue and the customer journey.\"}},{\"@type\":\"Question\",\"name\":\"What\u2019s the benefit of Corvidae\u2019s attribution model over Markov or Shapley?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Corvidae attributes revenue to the most granular level possible \u2013 the individual visit or impression, and then allows aggregation up to insightful segments.\u00a0&lt;br>Shapley and Markov models\u00a0cannot handle such a large amount of data points in their operation and the underlying mathematics fail. &lt;a href=\\\"https:\/\/corvidae.ai\/blog\/corvidae-vs-shapley-and-markov\/\\\">Read more about this in our blog&lt;\/a>.\"}}]}<\/script>\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-3480c9a5\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">Why does Corvidae not use Last-Click?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Last-click is heavily biased towards direct visits. Last non-direct click ignores all the preceding channels and first click rewards only the first touchpoint, meaning marketers can never understand the true value of their marketing mix. It is impossible for them to understand the impact each channel has on total revenue and the customer journey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-faq-child f0-blocks-faq-item f0-blocks-faq-child f0-faq-child f0-blocks-block-0a2db0dd\" role=\"tab\" tabindex=\"0\"><div class=\"f0-blocks-faq-questions-button f0-blocks-faq-questions\"><span class=\"f0-blocks-question\">What\u2019s the benefit of Corvidae\u2019s attribution model over Markov or Shapley?<\/span><span class=\"f0-blocks-icon f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"2\" viewBox=\"0 0 20 2\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-4610.193 -3775.742)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/svg><\/span><span class=\"f0-blocks-icon-active f0-blocks-faq-icon-wrap\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><g transform=\"translate(-1469.5 -3352.5)\"><path d=\"M4610.193,3776.742h20\" transform=\"translate(-3140.693 -414.242)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><path d=\"M4610.193,3776.742h20\" transform=\"translate(5256.242 -1257.693) rotate(90)\" fill=\"none\" stroke=\"#1c164e\" stroke-width=\"2\"><\/path><\/g><\/svg><\/span><\/div><p class=\"f0-blocks-faq-content\">Corvidae attributes revenue to the most granular level possible \u2013 the individual visit or impression, and then allows aggregation up to insightful segments.\u00a0<br>Shapley and Markov models\u00a0cannot handle such a large amount of data points in their operation and the underlying mathematics fail. <a href=\"https:\/\/corvidae.ai\/blog\/corvidae-vs-shapley-and-markov\/\">Read more about this in our blog<\/a>.<\/p><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-f0-blocks-spacer small-12 hide-for-small-only hide-for-medium-only\" style=\"height:80px\" aria-hidden=\"true\"><\/div>\n<\/div><\/div><\/section>\n\n\n<section class='grid-container full padding-bottom-medium padding-top-medium'>\n                    <div class='grid-container grid-x'>\n                        <div class='cell small-12 medium-10 medium-offset-1'><div class=\"hubspot-subscribe-form\">\n        <h2>Get attribution news and updates directly to your inbox <\/h2>\n        <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n        <script>\n          hbspt.forms.create({\n            region: \"na1\",\n            portalId: \"4700566\",\n            formId: \"5a015cc7-692f-4eaa-ab8a-8c21cd1ba989\"\n          });\n        <\/script>\n    <\/div><\/div>\n                    <\/div>\n                <\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/pages\/25932"}],"collection":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/comments?post=25932"}],"version-history":[{"count":11,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/pages\/25932\/revisions"}],"predecessor-version":[{"id":26235,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/pages\/25932\/revisions\/26235"}],"wp:attachment":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/media?parent=25932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}