{"id":26036,"date":"2024-02-08T15:14:49","date_gmt":"2024-02-08T15:14:49","guid":{"rendered":"https:\/\/corvidae.ai\/?p=26036"},"modified":"2024-02-08T15:26:29","modified_gmt":"2024-02-08T15:26:29","slug":"7-customer-acquisition-metrics-you-should-be-tracking-right-now","status":"publish","type":"post","link":"https:\/\/corvidae.ai\/blog\/7-customer-acquisition-metrics-you-should-be-tracking-right-now\/","title":{"rendered":"7 Customer Acquisition Metrics You Should Be Tracking Right Now\u00a0"},"content":{"rendered":"\n
Customer acquisition can be a tricky business, so we’ve put together 7 customer acquisition metrics you should be tracking right now to help make it simpler.<\/p>\n\n\n\n
Marketers are continually walking the tightrope between ensuring that they are spending enough budget to drive the right levels of targeted revenue – with ensuring that they don\u2019t waste spend (or overspend) which reduces the profitability of their marketing efforts. <\/p>\n\n\n\n
Which is where customer acquisition metrics come into their own, showing marketers how to measure new customer acquisition. By establishing baselines, and monitoring and analysing key metrics over time, it is possible to make informed decisions that optimise marketing spend and profitability. <\/p>\n\n\n\n
Below we take a look at 7 key customer acquisition metrics you should be tracking right now: <\/p>\n\n\n\n
In an environment where users are bombarded with a plethora of marketing messages getting them to, not only notice your ads, but also to engage and click through on them is key. <\/p>\n\n\n\n
Click-through rate is a measure of the number of people who actually take action on your marketing efforts relative to the total number of people who are exposed to them. <\/p>\n\n\n\n
By monitoring Click-through rate on a wide range of media from paid ads to marketing email and social posts you get an effective measure of engagement levels and the overall quality of the creative and content you are producing. So, Click-through rate is a measure of quality and engagement that can help you to refine your marketing efforts. <\/p>\n\n\n\n
Tracking Click-through rate matters because: <\/p>\n\n\n\n
The calculation for Click-through rate is going to have some nuance to it depending on which channel you are working with. <\/p>\n\n\n\n
However, the core principle is the same regardless of where you are using it. For example, in the paid advertising space you calculate Click-through rate by dividing the total number of clicks on a specific ad by the total number of ad impressions in the same time period. <\/p>\n\n\n\n