{"id":36,"date":"2021-08-03T14:54:08","date_gmt":"2021-08-03T14:54:08","guid":{"rendered":"https:\/\/corvidae.ai\/?p=36"},"modified":"2023-05-15T14:52:37","modified_gmt":"2023-05-15T14:52:37","slug":"deploying-and-maintaining-your-corvidae-pixel","status":"publish","type":"post","link":"https:\/\/corvidae.ai\/blog\/deploying-and-maintaining-your-corvidae-pixel\/","title":{"rendered":"Deploying and Maintaining your Corvidae Pixel\u202f\u202f"},"content":{"rendered":"\n

What is the Corvidae Pixel?\u202f<\/strong><\/h2>\n\n\n\n

Our pixel is a\u202f1 pixel by\u202f1 pixel\u202ftransparent image, which is placed on our customers websites and, when the webpage loads, the pixel\u202f\u2018fires\u2019\u202fwhich means it collects browser and session data\u202f(in the form of clickstream data),\u202fsending it to Corvidae\u2019s secure data storage.\u202f<\/p>\n\n\n\n

Once the pixel is placed on the client\u2019s\u202fwebsite,\u202fwe need to tell it information about the clickstream data it collects so that we can categorise each visit correctly.\u200b\u202fThis tracks\u202fclicks the user makes, where they come from, what they do, and many more details taken about device, location, etc.\u202f<\/p>\n\n\n\n

The Corvidae pixel has two use functions depending on where it is deployed.\u200b\u202f<\/p>\n\n\n\n

We place the pixel on the client’s website using Google Tag Manager to collect clickstream data.\u200b\u202fWe can also place it directly on their website if required.\u202f<\/p>\n\n\n\n

We embed the pixel in the creative used by partners to track impressions for activity such as Display and Native.\u200b\u202f<\/p>\n\n\n\n

The pixel is 1st party,\u202fmeaning it\u202fis served from the customers domain. This provides a greater depth of data.\u202f<\/p>\n\n\n\n

Why do I need it?\u202f<\/strong><\/h2>\n\n\n\n

The Corvidae pixel has two use functions depending on where it is deployed.\u202f<\/p>\n\n\n\n

We place the pixel on the client’s website\u202fto collect clickstream data.\u202f<\/p>\n\n\n\n

We embed the pixel in the creative used by partners to track impressions for activity such as Display and Native. This means the same 1 pixel by 1 pixel image will be\u202fpresent, but\u202fcan track if a user only sees the ad, without clicking on it.\u202f<\/p>\n\n\n\n

The\u202fclickstream click and impression data are both used to build the user journeys Corvidae attributes revenue towards.\u202f
\u202f<\/p>\n\n\n\n

Pixel Deployment & Architecture\u200b\u202f<\/strong><\/h2>\n\n\n\n

To enable first party collection, we request the customer\u2019s DNS is updated, following these instructions:\u200b\u202f
\u202f<\/p>\n\n\n\n

Single Server Client DNS set up\u200b\u202f\u202f\u202f<\/h3>\n\n\n\n
Record Type<\/th>Value<\/th>Points to<\/th><\/tr><\/thead>
A-Record<\/td>corvidae.domainname\u200b\u202f
Example:\u202fcorvidae\u200b\u202f
(corvidae.queryclick.com)\u200b\u202f<\/td>		STATIC IP
Provided by QueryClick<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Dual Server Client DNS set up\u200b\u202f<\/h3>\n\n\n\n
Record Type<\/th>Value<\/th>Points to<\/th><\/tr><\/thead>
A-Record<\/td>pixel.domainname\u200b\u202f
Example: pixel\u200b\u202f
(pixel.queryclick.com)\u200b\u202f<\/td>		 STATIC IP 1
Provided by QueryClick <\/td><\/tr>
A-Record<\/td>pixel.domainname\u200b\u202f
Example: pixel\u200b\u202f
(pixel.queryclick.com)\u200b\u202f<\/td>		 STATIC IP 2
Provided by QueryClick <\/td><\/tr>
CNAME<\/td>corvidae.domainname\u200b\u202f
Example:\u202fcorvidae\u202f\u200b\u202f
(corvidae.queryclick.com)\u200b\u202f<\/td>		pixel.domainname\u200b\u202f
Example: pixel.queryclick.com\u200b\u202f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

This would require an alteration to be made by whoever manages the website development of the customer, but that should be it on the client side. QueryClick would then handle adding the pixel servers, with SSL.\u200b\u202f<\/p>\n\n\n\n

Queryclick\u202fneeds to be informed with the final subdomain set on the CNAME record (Example:\u202fcorvidae.domainname). The rest can be internal first party domains.\u202f\u200b\u202f<\/p>\n\n\n\n

\u202fExample\u202fPixel Deployment in GTM\u202f<\/strong><\/h2>\n\n\n\n

\u202f<\/strong>Google Tag Manager Setup for Clickstream Collection\u200b\u202f<\/h3>\n\n\n\n
Requirements:\u200b\u202f<\/strong><\/h6>\n\n\n\n

The client gives us access to Google Tag Manager\u200b\u202f(We do not require publish rights, but to allow progress to be made, someone on the customers side must be available to review and publish promptly and often during onboarding)\u202f<\/p>\n\n\n\n

The client gives access to test transaction codes or other ability to test pixel firing on transactions\u200b.\u202fThis may be an agreement to pass\u202fpurchase IDs back to someone in the\u202fbusiness who can cancel the orders before they are processed.\u202f<\/p>\n\n\n\n

This allows us to ensure the correct transaction value is recorded, in the correct currency, aligned against the right product details, etc.\u202f<\/p>\n\n\n\n

    \n
  1. Go to\u202fthe\u202fGTM\u202faccount and\u202fadd our\u202fJavaScript snippet\u202fas\u202fwhich is\u202fused to specify what data is collected and where it goes.\u202f\u202f<\/li>\n\n\n\n
  2. Test changes in preview mode.\u202f\u202f<\/li>\n\n\n\n
  3. Ask\u202fcustomer\u202fto publish or if we have permissions publish the changes.\u200b\u202f<\/li>\n\n\n\n
  4. Once published\u202fwait\u202funtil\u202fthe changes are live and then access the domain and make sure there is a hit on the pixel when visiting the pages.\u202f
    \u202f<\/li>\n<\/ol>\n\n\n\n

    Impression partners URL setup\u200b\u202f<\/h3>\n\n\n\n

    \u202fRequirements:\u200b\u202f<\/strong><\/h6>\n\n\n\n

    The client produces a list of partners from where they want impressions\u202ftracked.\u200b\u202f<\/p>\n\n\n\n

    Important keys: AID needs to be client specific and created\u202fby\u202fthe Corvidae\u202fteam. This\u202fAID cannot be a subset or superset of another ID.\u200b\u202f<\/em><\/p>\n\n\n\n

    Partner names used in pixel calls\u202fmust\u202fbe partner specific\u202fand also\u202fmust\u202fNOT be a\u202fstrict subset or superset of another partner’s name.\u200b\u202f<\/p>\n\n\n\n

    Provide the URL for partners to fire the pixel on impressions and click\u202fthroughs.\u200b\u202f<\/p>\n\n\n\n

    Example:<\/strong> https:\/\/p.clientdomain.co.uk\/i?aid=customer-impressions&e=im&partner={partner}&pageUrl={url}&campaign={campaign}\u202f<\/p>\n","protected":false},"excerpt":{"rendered":"

    What is the Corvidae Pixel?\u202f Our pixel is a\u202f1 pixel by\u202f1 pixel\u202ftransparent image, which is placed on our customers websites and, when the webpage loads, the pixel\u202f\u2018fires\u2019\u202fwhich means it collects browser and session data\u202f(in the form of clickstream data),\u202fsending it to Corvidae\u2019s secure data storage.\u202f Once the pixel is placed on the client\u2019s\u202fwebsite,\u202fwe need to […]<\/p>\n","protected":false},"author":12,"featured_media":86,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[54,3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/posts\/36"}],"collection":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":9,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/posts\/36\/revisions"}],"predecessor-version":[{"id":21639,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/posts\/36\/revisions\/21639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/media\/86"}],"wp:attachment":[{"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/categories?post=36"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corvidae.ai\/wp-json\/wp\/v2\/tags?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}