Corvidae vs.
Google Analytics
Find out why marketers are switching to Corvidae to gain an accurate, compliant and unbiased view of their performance.
Trusted by industry leaders across the world.
The problem with Google Analytics.
Your customers are unique – and so are their buying journeys.
To fully understand your marketing performance, your analytics tool needs to reflect this.
But most marketers still use Google Analytics.
Why should I avoid Google Analytics?
If you’re here, then you already know that Google Analytics isn’t fit for purpose.
But how big of a deal is it, really?
Google has historically relied on cookies to gather and collate data. And although they are deprecating third-party cookies, this doesn’t solve the underlying issue.
Cookies can’t track multi-channel, multi-device journeys.
As soon as your customer switches to a different device, it splits a full journey into two separate paths.
Google will then only apply their Data Driven Attribution model to the converting path, resulting in:
Overinflated revenue reporting
Undervalued upper funnel activity
Increase in wasted marketing spend
Why choose Corvidae?
2X
longer customer paths
60%
increase in conversions
20:1
ROAS in Google Ads
Futureproof your analytics with a GDPR compliant Google Analytics alternative.
Gain an unbiased view of performance.
Combine data sources in one place, so you can understand the impact of every channel and remove AdTech bias.
Corvidae’s suite of reports will show you where you’re cannibalising spend across Facebook and Google. And even where the most efficient spend opportunities lie within your campaigns.
Protect your marketing measurement.
Google Analytics has been ruled as non-GDPR compliant across Europe.
Ensure your analytics are protected by swapping to a GDPR compliant alternative. Corvidae uses a first-party pixel and patented Machine Learning technology to compliantly track users and doesn’t store any PII.
Understand the full customer journey.
Corvidae rebuilds your customer journeys, providing user paths that are twice as long as Google Analytics.
So, you can target back towards the top of the funnel, where clicks are cheaper and your competition has less visibility.
Google Analytics vs. Corvidae
A side-by-side comparison.
Ready to try attribution the Corvidae way?
Getting started on the road to accurate, cookieless attribution doesn’t have to be complicated.
Our team are on-hand to make the move to a new attribution tool as easy as possible.