GDPR Compliance

Futureproof your marketing with a compliant Google Analytics alternative.

Corvidae’s patented AI technology removes the need for any cookies, to compliantly collect and measure performance with over 95% accuracy (compared to only 20% accuracy when using cookie-based systems).

Benefits of Corvidae’s AI technology.

Be ready for the future of marketing measurement with compliant, cookieless attribution.

100% cookieless

Futureproof your marketing measurement with Corvidae’s cookieless attribution.

Compliantly builds user journeys

Corvidae creates user paths that are twice as long as Google Analytics for a more complete view of the entire customer journey.

Rebuilds data to +95% accuracy

Our AI-driven model fixes your broken analytics data for accurate attribution.

A Quick Guide to Compliant Marketing Analytics

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Google Analytics vs. Corvidae

Cost

Tracks without the need for cookies

Uses machine learning for better attribution modelling

Advanced data anonymisation

Zero-identity tracking

Does not store personally identifiable information

100% data control

Unsampled data

Data is private and not shared with third parties

GDPR compliant out of the box

Data backups and redundancy

Suitable for industries handling sensitive data i.e. banking, governments, telecoms and healthcare

Number of user accounts

Starts at £1,999 per month

Unlimited

Free (up to 10 million hits per month)

Data is shared with DoubleClick, Google Ads clients and other Google products

100

Starts at £120,000

Data is shared with DoubleClick, Google Ads clients and other Google products

Unlimited

Corvidae vs. Google Analytics

Find out more about how Corvidae compares to Google Analytics.

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How to ensure your analytics are GDPR compliant

Many analytics tools are illegal from a GDPR perspective. So what does that mean for your analytics?

Compliant analytics isn’t a nice-to-have, it’s essential for your marketing and your business. Use our guide to see if your analytics tools are Schrems II compliant.

Ready to try attribution the Corvidae way?

Getting started on the road to accurate, cookieless attribution doesn’t have to be complicated.
Our team are on-hand to make the move to a new attribution tool as easy as possible.

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FAQs

What is happening with Google Analytics?

The Schrems II ruling in 2020 was a milestone in EU policy regarding consumer data rights. The EU took the position that Businesses cannot offload responsibility for data compliance onto their technology provider, and instead retain GDPR liability should EU data go outside the EU.

In February 2022, both Austria and France have ruled that Google Analytics is illegal from a GDPR view, as it cannot prevent data passing to the US, and the US security services have provably accessed Google data. It is expected that all EU member states will fall in line with this position over the coming months.

Does this mean we should stop using Google Analytics?

While the ruling doesn’t mean that using Google Analytics is illegal, it is strongly recommended that marketers and businesses re-evaluate their current use of GA.
With Universal Analytics being replaced by GA4 for all users next year, it’s a perfect time to re-evaluate your current analytics set up and move away from cookie-based methods.

What if we’re not a company based in the EU?

As it stands, liability exists for any Google Analytics or Adobe users who collect data from anywhere in the EU.
For example, if your company is based in the US but you receive traffic from Germany, you are still liable for breach of data compliance.

How will we know if our analytics are compliant?

In short, if either of the following are the case for you, then it is likely that you are in breach of Schrems ii and should consult your legal team:
• Your website analytics provider is a US company
• Your website analytics provider uses web servers owned by a US cloud provider