GDPR Compliant Analytics
Google Analytics is illegal from a GDPR perspective. What does that mean for your analytics?
Compliant analytics aren’t a nice-to-have, it’s essential for your marketing and your business. Futureproof your analytics with a cookie-free compliant alternative.
How to Ensure Your Analytics are GDPR Compliant
A Quick Guide to Compliant Marketing Analytics
A Compliant Google Analytics Alternative
Corvidae uses patented AI technology to completely remove the need for any cookies.
This allows it to compliantly collect and measure performance with over 95% accuracy – compared to only 20% accuracy when using cookie-based systems.
100% Cookie Free
Uses AI to compliantly build user journeys
Rebuilds your data to 95% accuracy
Google Analytics vs. Corvidae
Corvidae uses patented AI technology to completely remove the need for cookies.
It’s easy to get up and running – just deploy and go with our first-party pixel deployment.
For a no-obligation demo of our cookie-free attribution tool, request a call below.
The Schrems II ruling in 2020 was a milestone in EU policy regarding consumer data rights.
The EU took the position that Businesses cannot offload responsibility for data compliance onto their technology provider, and instead retain GDPR liability should EU data go outside the EU.
In February 2022, both Austria and France have ruled that Google Analytics is illegal from a GDPR view, as it cannot prevent data passing to the US, and the US security services have provably accessed Google data.
It is expected that all EU member states will fall in line with this position over the coming months.
While the ruling doesn’t mean that using Google Analytics is illegal, it is strongly recommended that marketers and businesses re-evaluate their current use of GA.
With Universal Analytics being replaced by GA4 for all users next year, it’s a perfect time to re-evaluate your current analytics set up and move away from cookie-based methods.
As it stands, liability exists for any Google Analytics or Adobe users who collect data from anywhere in the EU.
For example, if your company is based in the US but you receive traffic from Germany, you are still liable for breach of data compliance.
In short, if either of the following are the case for you, then it is likely that you are in breach of Schrems ii and should consult your legal team:
• Your website analytics provider is a US company
• Your website analytics provider uses web servers owned by a US cloud provider
However, the next section of our eBook covers some more steps to take you ensure you have fully compliant analytics.
Google Analytics ruled as illegal: What’s the latest?
- Italy is now the fourth EU country to declare Google Analytics as illegal.
- Privacy Shield 2.0 proposed
- Google announce its sunsetting UA for GA4
- France and Austria both declare Google Analytics illegal
- Sweden is the first EU country to fine Google for violating GDPR
- Privacy Shield framework is found to not be GDPR compliant
- Max Schrems issues case to the Court of Justice in Europe