Getting started with Corvidae

Paid Search Report

The Paid Search report is intended for the interrogation of all paid search marketing activity. It is made up of data from our pixel, joined on to media spend from Google Ads and shows the modelled value of each of your campaigns and their respective keywords, plotted against their cost.

Paid Social Report

The Paid Social report is a collection of activity from Facebook, including provision for un-clicked ad impressions and clicks collected by our pixel. Campaigns and Ads are modelled separately for granularity of analysis. After modelling both Campaigns and Ads are joined on to your media spend to calculate return.

Affiliate Advertising Report

The Affiliate report isolates traffic from your Affiliate marketing partners and organises that data by publisher, exposing your most – and least – profitable publishers.

Display Advertising Report

The Display report contains any pixel activity from referrers who are assigned to the Display channel. To modify or update your Channel Assignments please contact Corvidae support.

The data in this report is broken down into three tiers:

1. Source – The display network used to disseminate the ad.
2. Campaign – An ad, or collection of ads, as determined by the campaign parameter.
3. Referrer – The publisher who displayed the ad when it was clicked.

Native Advertising Report

The Native report contains any pixel activity from referrers who are assigned to the Native channel. To modify or update your Channel Assignments please contact Corvidae support.

The data in this report is broken down into three tiers:

1. Source – The display network used to disseminate the ad.
2. Campaign – An ad, or collection of ads, as determined by the campaign parameter.
3. Referrer – The publisher who displayed the ad when it was clicked.

The IIC Report

The Introducer, Influencer, Closer report demystifies which marketing efforts are more or less effective at different points in the customer journey.

• Introducer – These touchpoints are the first-touch in a customer journey, they represent the marketing activities which first introduced your brand, service, or product to a customer.
• Influencer – This broad category includes all touchpoints which were involved in a customer journey, but did not ultimately introduce the product or close the sale.
• Closer – These touchpoints are the last in the customer path before a purchase was made and represent the activity that is most likely to close a sale.

Referrers Report

This holistic report details all referring websites, regardless of channel, and calculates the revenue generated by each according to our AI modelling process.

Attribution Report

This report shows how an attributed view changes your picture of channel effectiveness. Incorporating offline, and with a 2-year lookback, see how your revenue actually stacks up by channel.

Traffic Report

The traffic report exposes ingestion-level data, allowing you to interrogate exact impressions, visits, visitors, conversions, and revenue by day. We also disclose individual transactions, transaction ID and financial values to facilitate granular interrogation of inbound data.

Audience Report

Our audience report contains a mix of customer demographic information, all plotted against our AI modelled attribution: Device, City, Weekday, Hour.