Getting started with Corvidae

All it takes is 3 simple steps to get things set up:

Provide access to your AdTech platforms
1

Provide access to your AdTech platforms

Set up the DNS
2

Set up the DNS

Deploy our first-party pixel
3

Deploy our first-party pixel

After just 30 days, you’ll have access to your newly rebuilt data to begin making smarter marketing decisions.

Ready to get started?

What is the onboarding process like?

Our experienced team are specialists in their fields, drawn from over 14 years of delivering award-winning digital marketing optimisation and growth.

So, you can rest easy knowing your data is being rebuilt to the highest level of accuracy.

Your personalised onboarding will show you how best to use the platform to:

Remove search cannibalisation

Remove search cannibalisation

Combat AdTech bias

Combat AdTech bias

Highlight areas for greater ROAS

Highlight areas for greater ROAS

Getting the most from Corvidae

As part of your Corvidae onboarding, you will be assigned a dedicated Customer Success Manager.

Alongside our in-house data analysts, they will be there to help you achieve the most from Corvidae and maximise your ability to achieve positive ROAS opportunities using actionable insights.

Your CSM will be on-hand for:

Regular meetings

Regular meetings

Ensuring alignment of activities to your business priorities

Ensuring alignment of activities to your business priorities

Agreeing changes to be implemented

Agreeing changes to be implemented

Discussing focus areas for your next session

Discussing focus areas for your next session

What reports and insights will I have access to?

Corvidae’s Advertising Reports

Paid Search Report

The Paid Search report is intended for the interrogation of all paid search marketing activity. It is made up of data from our pixel, joined on to media spend from Google Ads and shows the modelled value of each of your campaigns and their respective keywords, plotted against their cost.

Paid Social Report

The Paid Social report is a collection of activity from Facebook, including provision for un-clicked ad impressions and clicks collected by our pixel. Campaigns and Ads are modelled separately for granularity of analysis. After modelling both Campaigns and Ads are joined on to your media spend to calculate return.

Affiliate Advertising Report

The Affiliate report isolates traffic from your Affiliate marketing partners and organises that data by publisher, exposing your most – and least – profitable publishers.

Display Advertising Report

The Display report contains any pixel activity from referrers who are assigned to the Display channel. To modify or update your Channel Assignments please contact Corvidae support.

The data in this report is broken down into three tiers:

  1. Source – The display network used to disseminate the ad.
  2. Campaign – An ad, or collection of ads, as determined by the campaign parameter.
  3. Referrer – The publisher who displayed the ad when it was clicked.

Native Advertising Report

The Native report contains any pixel activity from referrers who are assigned to the Native channel. To modify or update your Channel Assignments please contact Corvidae support.

The data in this report is broken down into three tiers:

  1. Source – The display network used to disseminate the ad.
  2. Campaign – An ad, or collection of ads, as determined by the campaign parameter.
  3. Referrer – The publisher who displayed the ad when it was clicked.

The IIC Report

The Introducer, Influencer, Closer report demystifies which marketing efforts are more or less effective at different points in the customer journey.

  • Introducer – These touchpoints are the first-touch in a customer journey, they represent the marketing activities which first introduced your brand, service, or product to a customer.
  • Influencer – This broad category includes all touchpoints which were involved in a customer journey, but did not ultimately introduce the product or close the sale.
  • Closer – These touchpoints are the last in the customer path before a purchase was made and represent the activity that is most likely to close a sale.

Corvidae’s Analytics Reports

Referrers Report

This holistic report details all referring websites, regardless of channel, and calculates the revenue generated by each according to our AI modelling process.

Attribution Report

This report shows how an attributed view changes your picture of channel effectiveness. Incorporating offline, and with a 2-year lookback, see how your revenue actually stacks up by channel.

Traffic Report

The traffic report exposes ingestion-level data, allowing you to interrogate exact impressions, visits, visitors, conversions, and revenue by day. We also disclose individual transactions, transaction ID and financial values to facilitate granular interrogation of inbound data.

Audience Report

Our audience report contains a mix of customer demographic information, all plotted against our AI modelled attribution: Device, City, Weekday, Hour.

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If you like what you’ve read and are ready to get started on your journey to accurate cookie-free attribution, get in touch with us today. 

Our team are on-hand to make the move to a new attribution tool as easy as possible – and with their expert support, you’ll be on the road to seeing results like these:

20:1 ROAS

for Google Ads

35:1 ROAS

for Facebook