Stop Wasting Ad Spend

Legacy AdTech Optimisation is Dead

Feed AI-stitched customer journeys directly back into your AdTech to guide ad placement AI in AdTech to buy new customers in cheaper, less competed auctions.

Prove your ROI with immediate CPA reductions and incremental revenue growth: with zero cookies and complete GDPR & CCPA compliance.

Build Trust & Revenue from Day 1

Deploying a new attribution solution does not require you to rip out your existing technology stack.

Instead, Corvidae AI is designed to integrate smoothly alongside your current tools to deliver a clear business case for change quickly.

Begin by deploying a first-party pixel with your preferred tag manager, allowing our patented AI to compliantly stitch together your customer touchpoints without relying on third-party cookies, IDs or any other data-signals.

Then working with our customer success team, we help you prove the value of your new source of truth in the most material way possible: cold hard revenue.

Stage One: Immediate Proof and Incremental Revenue

The first major milestone in your attribution journey is proving undeniable value through AdTech automation.

Rather than waiting months for complex econometric models to provide directional advice, you can take action immediately.

Corvidae AI automatically feeds your rebuilt, highly accurate customer journeys directly back into platforms like Google Ads and Meta as conversion actions.

Then, we help you configure strict A/B split tests against your AdTech's current source of truth: their own cookie-based conversion journeys.

Corvidae will typically build conversion journey datasets that are 40-50% longer than legacy, ID based systems such as those used by Google, Meta, The Trade Desk, Criteo, and Adobe, meaning Corvidae provides much more data to your AdTechs' own AI bidding engines to improve performance.

When you A/B or Split test Corvidae's data against Google's own pixel, the results are staggering. For example, Western Union saw their Cost Per Acquisition (CPA) drop by 45% when they began automating their bids using Corvidae's data.

With Corvidae AI, you can achieve fast, measurable ROI that easily justifies the platform license.

Stage Two: Unlocking Insights with Frontier AI Models

Once your Google Ads, Meta and other AdTech campaigns have been supercharged to generate incremental revenue, the next step on your attribution maturity journey is to unlock the bleeding edge capabilities of foundation AI models.

With the release of native command line interfaces for major platforms, such as the Meta CLI and the Google Ads API Developer Assistant, performance marketers can now directly access and interrogate their media spend environments with frontier AI models.

Because your AdTech is now running on Corvidae's unified attribution data, you can open your frontier AI of choice, whether that is Gemini, Claude, or Copilot, and begin natural language querying & building custom bid automation safe in the knowledge you are using a unified view of performance across the board.

This approach is deliberately the opposite of black-boxing, ensuring that Corvidae data is easily available wherever you need it to be in your stack. This provides agility and fast-follow adoption of the latest options for the most advanced use cases of AI in your stack at all times.

Ask your AI to instantly highlight campaigns with the highest Return on Ad Spend over the last 30 days, or to generate queries that identify wasted spend across your ad groups.

Your foundation models are now interrogating a dataset that reflects true customer behaviour, allowing you to execute agentic advertising strategies with total confidence no matter how complex your stack.

This flexibility means your data science and commercial teams can build bespoke, highly granular reports in Looker, PowerBI, and Tableau. You are no longer restricted by the limitations of legacy analytics and siloed AdTech reporting which fails to line up with P&L.

Every department in your organisation can monitor performance using the exact same source of truth, wherever it is needed, ensuring complete P&L alignment across the board.

While you are widening use of Corvidae AI, your Success Manager will help with detailed Transaction ID verification to ensure P&L alignment and will support with customisation to your conversion actions or tag implementation to ensure the best possible data collection coverage, compliance and granularity.

This support includes hooking up to any additional measurement platforms you use - such as call tracking, CMS or affiliate platforms. If you are unsure about your configuration options, drop us a line to get a specialist to review your setup.

Stage Four: A New Unified Reality

The ultimate destination of our maturity framework is a completely unified business reality using our most advanced data driven model: Corvidae's Customer Discovery Multitouch Attribution Model.

By migrating business decisioning over time to use of this model, your internal AI, automated AdTech bidding, and your custom reporting will all preference efficient spending at the Top of Funnel (ToF) allowing you to grow at maximum efficiency.

The Corvidae Customer Discovery MTA model uses Deep Learning blended with Shapley and Markov style weighting to probabilistically rebuild journeys that legacy systems miss entirely.

We have used this technology to build customer journeys that are 132% longer for Western Union, and 40% longer for brands like Menkind.

Applying our new Customer Discovery AI weightings to these extended journeys has been shown to typically offer a 35% uplift in revenue performance with reduced CPAs from campaigns using legacy measurement.

With Corvidae AI, you finally have the visibility required to move budget away from saturated bottom-of-funnel auctions and intelligently acquire new customers at the very start of their journey.

Why not reach out to our team and get an estimate of the impact we could offer you today.

Close Performance Gaps with Efficient Incremental Growth

Corvidae AI is part of an independently owned, UK based business founded in 2008 by leading performance marketing industry expert Chris Liversidge.

With two decades' experience delivering best in class full service optimisation strategies, Corvidae AI has been designed to deliver growth in even the most competitive marketplace and make life easier for performance marketers working in-house or agency-side.

Corvidae represents the culmination of over a decade of research and development in AI working with some of the largest brands in the world.

We hold global patents on the use of AI & Machine Learning to stitch sessions together, removing the need for cookies or other identifiers to build customer journeys through the marketing media mix.

Corvidae therefore holds a foundational technical advantage on other measurement platforms today that rely on these deterministic methods: causing increasingly fractured and broken underlying data to undermine their insight and features.

Stop Paying the Media Tax on Broken Analytics

The digital advertising industry is facing a crisis of measurement. Traditional analytics vendors still rely on deterministic matching, third-party cookies, and fragile identity graphs.

Over the last decade, these methods have been systematically dismantled by global privacy regulations like GDPR and CCPA, as well as the widespread adoption of built-in browser tracking prevention.

If you are still relying on legacy analytics tools, the vast majority of your marketing decisions are being made using broken, inaccurate data.