Corvidae AI Technical Details

Rebuild Customer Journeys & Attribute with Advanced MTA

Corvidae Technical Overview

An accurate view of an individual's probability to convert at every touchpoint.

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Technical Overview

Corvidae AI: Technical Overview

Before ingestion into our Neural Network modelling process, our proprietary Machine Learning platform ingests data from each marketing channel and stitches sessions across devices and data silos.

By using probabilistic techniques, we can generate a view of individual sessions and unify a user’s activity across all touchpoints to give a clear view of where conversions are taking place - and the touchpoints that influence these conversions.  

But Corvidae allows you to take this one step further. 

By understanding where conversions are taking place in the customer journey, we can identify which channels and campaigns have opportunities for growth and begin to automate spend allocation.

Allowing you to easily shift marketing spend from areas that are underachieving and move it elsewhere – resulting in lower CPAs and increased ROI. 

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Feed AdTech True Customer Journeys

Google's AI can only optimise ad placements using conversions it can see.

Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.

This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Build Probabilistic Journeys, Not Deterministic

How Corvidae boosts your attribution data.

Complex customer journeys involving interactions with a range of devices and media - often over an extended period - present some very real challenges when it comes to collecting and effectively attributing data around these journeys.  

Our attribution modelling provides marketers with an accurate view of an individual’s probability to convert at every touchpoint.

Corvidae does this by effectively rebuilding your marketing data and laying online data alongside offline data to identify overlaps in time, location, and other identifiers. 

For example, if a customer shows a heightened level of engagement with one touchpoint than is commonly seen by most customers, this is then given a greater weight when attributing the eventual revenue to that individual event.

Corvidae gives a significant boost in attributable data, often by 300% or more compared to Google or Adobe analytics packages.

Boost Deterministic Data with Probabilistic

Corvidae gives a significant boost in attributable data, often by 300% or more compared to Google or Adobe analytics packages.

Outdated measurement approaches no longer provide a true picture of customer journeys as they are unable to unify an individual's touchpoints as they navigate online in today's technology environment.

Drill into Campaign Details

Enhanced Campaign Level Attribution

One of the key benefits of Corvidae is the more granular campaign level view of attribution it provides. Channel attribution still exists but is aggregated. 

This means that you can split up and view the data in many different ways: 

Journey Explorer allows interrogation of individual conversion journeys

Empower Frontier AIs for Supercharged Insight

Using native Command Line Interfaces (CLIs) for your AdTech, take direct control of your performance by sending Corvidae journeys to your AdTech.

By storing your single source of truth in attributed journeys in your AdTech, your team can directly interrogate Corvidae's conversion journeys inside the rich data environment of your AdTech bid environment and bidding controls.

That's right: no middleware and no black box to navigate and wait for CLI support to integrate.

Meaning your workflow is as simple as it can be to take advantage of bleeding edge foundation models to further automate insight and bidding adjustments, saving wasted spend and accelerating growth.

Supercharge Google Ads & Scale Growth

Stop overspending in last touch auctions

In our latest case study Corvidae AI grew Google Ads revenue by €690k while reducing CPA by 45%.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.