Attribution for Travel Marketing

Travel to The Future of Attribution with Corvidae AI

Get the most from your marketing spend

For travel marketers seeking to elevate their attribution game, Corvidae offers a tailored solution designed to help your customer acquisition efforts.

Our platform empowers you to squeeze the most value from every penny of your marketing spend, ensuring that your budget is allocated where it truly matters.

AI Stitched Journeys Building Longer Journeys

2-3x Longer Customer Paths than Google Analytics

With Corvidae, you gain visibility over the full customer journey, with attributed customer paths 2-3x longer than those provided by Google Analytics.

Longer customer paths meaning more data to optimise your marketing efforts, helping your drive up the value delivered by your marketing spend.

Broken User Journeys

GA4 Fails to stitch journeys when people change devices.

Your Customers Have Complex Journeys

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Feed AdTech True Customer Journeys

Google's AI can only optimise ad placements using conversions it can see.

Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.

This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.

Attribution to Maximise Growth

Allocate your effort where it counts

By stitching together every touchpoint a potential customer makes with you on their journey, we enable you to pinpoint precisely where your marketing efforts are driving conversions, allowing you to optimise your budget allocation accordingly.

Our sophisticated attribution modeling goes beyond the basics, offering a comprehensive view of each interaction with your brand.

This means you can identify the most influential touchpoints and strategically allocate your budget for maximum impact on customer acquisition, all while maintaining cost efficiencies.

Deliver 30% Higher ROAS via Native

Otty struggled to demonstrate ROAS with premium Display & Programmatic activity.

They brought Corvidae AI into play to understand the performance of all paid media activity with Unified Attribution. This revealed that a top performing channel was being under-reported: Native.

Reinvesting 22% of Paid Search spend identified as wasted into Native channels via Criteo delivered a 30% improvement in ROAS, allowing Otty to sleep easy knowing their Paid Media was being effectively put to work.

Grow Revenue 143% & Reduce CPA 11%

After two years of Corvidae automation driving Paid Search performance, Gift Universe brand Menkind has gone from strength to strength.

Increasing revenue by £4.6m while also dropping cost per acquisition (CPA) by 11% means a very healthy +45% ROAS improvement.

With plenty of scope to grow further, Corvidae is now the driving force behind Menkind's incredible success - find out how much revenue Corvidae can generate for you today.

GDPR & CCPA Compliant Stitching

Ready your attribution for a privacy focused future

Worried about upcoming changes in marketing measurement as the world prioritises consumer privacy? Rest assured, Corvidae is ahead of the curve. Our platform is completely cookieless and GDPR compliant, ensuring that you’re prepared for the future of marketing attribution.

See Results with Corvidae

100% Cookieless

Flawlessly build customer journeys across devices and media.

Accurate & Reliable

Full granular event modelling & interrogation. Measure 200% more events than Google or Adobe.

GDPR & CCPA Compliant

Compliant by design, zero PII environment with world class data security from Azure.

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.