Getting Started with Corvidae AI

Customer Stories

Onboarding

All it takes is 3 simple steps

Set up DNS

Point an A Record at your Azure Pixel

Deploy 1st Party Pixel

Deploy server side with your existing tag manager

Link AdTech

One-click connection to sync & automate

30 Days to Attribution & Ad Automation

The onboarding process.

As part of your Corvidae onboarding, you will be assigned a dedicated Customer Success Manager.

Alongside our in-house data analysts, they will be there to help you achieve the most from Corvidae and maximise your ability to achieve positive ROAS opportunities using actionable insights.

Your personalised onboarding will show you how best to use the platform to remove search cannibalisation, combat AdTech bias and highlight areas for greater ROAS.

Getting Started with Corvidae: Customer Success Manager

Your Personal CSM

Align with Priorities

Customise deployment for your customer journeys

Regular Meetings

Support for A/B Tests, Incrementality & Attribution Insights

Technical Support

Experience on tap for automated ROI

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Reports & Insights

Reports and insights

Paid Search Report

The Paid Search report is intended for the interrogation of all paid search marketing activity. It is made up of data from our pixel, joined on to media spend from Google Ads and shows the modelled value of each of your campaigns and their respective keywords, plotted against their cost.

Campaign Drill Down Across All Paid Media

Paid Social Report

The Paid Social report is a collection of activity from all social channels, such as Facebook, TikTok & Instagram, including provision for ad impressions and clicks collected by our pixel.

Campaigns and Ads are modelled separately for granularity of analysis. After modelling both Campaigns and Ads are joined on to your media spend to be included in your attribution models.

Affiliate Advertising Report

The Affiliate report isolates traffic from your Affiliate marketing partners and organises that data by publisher, exposing your most - and least - profitable publishers.

Easily identify affiliates that are only cannibalistic and exclude them from commission deals with support from your CSM.

Corvidae AI: Affiliate Conversion Journeys

Display & Native Advertising Report

The Display & Native report contains any pixel activity from referrers who are assigned to the Display channel. To modify or update your Channel Assignments please contact Corvidae support.

The data in this report is broken down into three tiers:

Source: The display network used to disseminate the ad.
Campaign: An ad, or collection of ads, as determined by the campaign parameter.
Referrer: The publisher who displayed the ad when it was clicked.

The IIC Report

Built to offer a different view of journeys. The Introducer, Influencer, Closer (IIC) report demystifies which marketing efforts are more or less effective at different points in the customer journey.

Introducer: These touchpoints are the first-touch in a customer journey, they represent the marketing activities which first introduced your brand, service, or product to a customer.
Influencer: This broad category includes all touchpoints which were involved in a customer journey, but did not ultimately introduce the product or close the sale.
Closer: These touchpoints are the last in the customer path before a purchase was made and represent the activity that is most likely to close a sale.

Unique & Data Compliant

The Journey Explorer

A unique and uniquely powerful report, the Journey Explorer lets you directly interrogate all converting journeys captured by Corvidae.

Data compliant bey design, no PII is accessible in this report view, meaning you can fully understand exactly the influence of any one campaign on any other across all marketing activity.

With powerful filtering you can create any scenario and understand the influence of your advertising in an entirely unique way.

Journey Explorer allows interrogation of individual conversion journeys

Powerful Filtering & Segmentation

Supercharge Google Ads & Scale Growth

Stop overspending in last touch auctions

In our latest case study Corvidae AI grew Google Ads revenue by €690k while reducing CPA by 45%.

Corvidae Web Analytics

Referrers & Traffic Reporting

As well as Media reporting, the full range of traditional web analytics reports are available for all converting journeys.

Referrers report details all referring websites, regardless of channel, and calculates the revenue generated by each according to our AI modelling processes - a range of such models are available to apply and compare to help develop your understanding of how attribution changes the picture.

Getting Started With Corvidae Web Analytics Report

Attribution Comparison Report

This report shows how an attributed view changes your picture of channel effectiveness. Incorporating offline and wider impression tracking if deployed, see how your revenue actually stacks up by channel to develop your use of the different MTA models available in platform.

Audience & Timeseries Reporting

Compliant reporting on individual audience cohorts, devices, and segmented time of day analysis is built in as standard for investigation of traditional analytical questions about how your customers are navigating your marketing collateral.

Bring Your Own Frontier AI

Frontier AI Enabled

Corvidae automates sending its data back into your AdTech allowing you to interrogate Corvidae AI in context in Google Ads, Meta, Microsoft and more.

As more AdTech make CLIs available you can apply advanced predictive analytics with Claude Skills, OpenAI or Gemini, and empower your marketing team to move at the speed of frontier AI development while still enjoying complete continuity of data across your AdTech ecosystem.

Empower Frontier AIs for Supercharged Insight

Using native Command Line Interfaces (CLIs) for your AdTech, take direct control of your performance by sending Corvidae journeys to your AdTech.

By storing your single source of truth in attributed journeys in your AdTech, your team can directly interrogate Corvidae's conversion journeys inside the rich data environment of your AdTech bid environment and bidding controls.

That's right: no middleware and no black box to navigate and wait for CLI support to integrate.

Meaning your workflow is as simple as it can be to take advantage of bleeding edge foundation models to further automate insight and bidding adjustments, saving wasted spend and accelerating growth.

Ready to stop wasting ad spend?

Supercharge your media spend

Book a demo and see the journeys you’re missing.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.