Attribution That Helps Your Business Grow

Corvidae AI Benefits for CMOs

See the real impact of your marketing, everywhere.

Directly tie the impact of your marketing efforts on the company’s bottom line. 

Our sophisticated attribution modelling stitches together the complete customer journey so you can see how every touchpoint impacts conversions - even upper funnel activity!

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Feed AdTech True Customer Journeys

Google's AI can only optimise ad placements using conversions it can see.

Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.

This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.

Person with Conversions & Revenue — Empower your Teams with a Single Source of Truth.

Simple Insight, Powerful Detail

Cut through the reporting noise.

Access the data you need at a click of a button - all in easy-to-digest reports.

Corvidae's suite of reports gives you the most impactful reporting, with the ability to create custom reports for better, accurate analysis.

Paid Search & Journeys — Understand individual journeys and detailed campaign specifics easily.

Cut CPA by 31% while Growing ROAS by 43%

Gift Universe spent over £1.3 million in advertising across their brands, and historically have relied on a combination of GA4's data-driven model and Google Ads' Last Touch model for their attribution.

Using Corvidae allowed cross device path data built by Corvidae to be fed into Google Ads, allowing for significant efficiencies.

Corvidae automation delivered an improvement in conversion volume of 55%. This allowed for a 31% reduction in Cost Per Acquisition (CPA), and a consequent 43% improvement in Return on Ad Spend (ROAS).

Get in touch to find out how much we could improve your account today!

Cut CPA by 26% & Increase Revenue by 41%

Using Corvidae AI to remove reliance on 3rd party cookies we built out customer journeys that were 39% longer, allowing us to see much earlier in the customer consideration period.

Giving this data to Google Ads to use for bid optimisation allowed us to demonstrate a 40% increase in ROAS, a 26% reduction in CPA and a growth of 41% in revenue.

Meet the Corvidae team today and learn how we could rebuild your data and deliver incremental growth for you.

45% CPA Reduction & Doubled Conversion Journey Length

Under increasing pressure to save wasted media spend, Corvidae AI was deployed to build longer customer journeys using its globally patented AI path stitching technology.

A roaring success for Western Union, Corvidae built journeys 132% longer than Google or Adobe could, revealing the influence of earlier touchpoints on Western Union revenue.

Feeding this data back into Google Ads allowed Corvidae to automate reducing Cost Per Acquisition (CPA) by 45% - a staggering result that saved significant media spend ready to be reallocated into newly efficient Paid Campaigns anywhere in their marketing mix.

Find out more with Corvidae.

Automate New Customer Acquisition

Spend smarter.

Marketing budgets are tight, empower your team to make the best decisions to drive growth. 

Cut out AdTech reporting bias to create a single source of truth so you can stop spending in the channels that don’t work – and find greater opportunities at a lower CPA.

Patented AI Core

100% Cookieless

Flawlessly build customer journeys across devices and media.

Accurate & Reliable

Full granular event modelling & interrogation. Measure 200% more events than Google or Adobe.

GDPR & CCPA Compliant

Compliant by design, zero PII environment with world class data security from Azure.

Join Your Industry Leaders

You’re in good company.

CMOs at some of the world’s biggest brands are already using Corvidae to reduce wasted spend and drive growth. So, you can trust that you’re in good company. 

Grow Revenue 143% & Reduce CPA 11%

After two years of Corvidae automation driving Paid Search performance, Gift Universe brand Menkind has gone from strength to strength.

Increasing revenue by £4.6m while also dropping cost per acquisition (CPA) by 11% means a very healthy +45% ROAS improvement.

With plenty of scope to grow further, Corvidae is now the driving force behind Menkind's incredible success - find out how much revenue Corvidae can generate for you today.

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.

Exclusive Partnership with Easa Saleh Al Gurg Group Brings Revolutionary Cookieless Attribution Technology to UAE and Saudi Arabia

By Julie Molloy · 7th January, 2025 · Attribution

Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth

Retail attribution should be focussed on new customer acquisition.

Two models for attribution success: customer conversion and customer acquisition

By Simon Tapson · 23rd December, 2024 · AI

Corvidae has worked to create two data-driven AI models to help optimise advertising efforts for both acquisition and conversion.