Revolutionise analytics & attribution to drive growth.
Corvidae AI Overview
Corvidae’s 3-step process compliantly collects your analytics data; uses AI to rebuild; and creates complete customer journeys with attributed value across every touchpoint.
Unification of marketing data with AI is more resilient than using cookies or other identifiers.
Use AI to see individual journeys behind your clickstream data.
Cookie Free Cross Device
Corvidae AI doesn’t rely on cookies for data collection. Instead, we use a first party pixel to ingest your raw clickstream data.
Unify Customer Journeys
Our patented AI and Machine Learning technology rebuilds your analytics data to over +95% accuracy. Allowing you to see the individuals behind the clickstream data and their full conversion journey.
Google's AI can only optimise ad placements using conversions it can see.
Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.
This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.
Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.
Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!
Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.
Case Study Examples
Under increasing pressure to save wasted media spend, Corvidae AI was deployed to build longer customer journeys using its globally patented AI path stitching technology.
A roaring success for Western Union, Corvidae built journeys 132% longer than Google or Adobe could, revealing the influence of earlier touchpoints on Western Union revenue.
Feeding this data back into Google Ads allowed Corvidae to automate reducing Cost Per Acquisition (CPA) by 45% - a staggering result that saved significant media spend ready to be reallocated into newly efficient Paid Campaigns anywhere in their marketing mix.
Gift Universe spent over £1.3 million in advertising across their brands, and historically have relied on a combination of GA4's data-driven model and Google Ads' Last Touch model for their attribution.
Using Corvidae allowed cross device path data built by Corvidae to be fed into Google Ads, allowing for significant efficiencies.
Corvidae automation delivered an improvement in conversion volume of 55%. This allowed for a 31% reduction in Cost Per Acquisition (CPA), and a consequent 43% improvement in Return on Ad Spend (ROAS).
Get in touch to find out how much we could improve your account today!
Despite having Corvidae AI in place for 3 years, QVC still found an additional €692k in a holdout test of Google Ad campaigns running Corvidae's conversion pixel compared to Google Ads' own.
"...working with Corvidae has been game changing" - QVC Global Performance Marketing Manager, Kristina Neumeyer.
Discover the power of AI path stitching and automated enrichment of your AdTech with Corvidae AI.
Three Steps to Success
Corvidae's Data Driven Attribution (DDA) models apply an accurate value to every interaction across the customer journey. So you can make smarter spend decisions.
Rebuild analytics data to allow cross device tracking that is GDPR and CCPA compliant.
Performance Marketer First Analytics
Corvidae has been built for marketers, by marketers.
So you can trust that you have access to the features and reports that will make the most impact to your marketing effectiveness.
See the true impact of every channel in your marketing mix - completely removing any reporting bias or cannibalisation.
Understand which campaigns are getting results - and where you’re wasting spend.
See the impact of your campaigns, right down to keyword level.
Understand the complete customer journey, across every channel and device, and the impact each and every interaction has on final conversion.
Discover the optimal spend for each campaign, so you don’t spend budget where you won’t see results.
Bring Frontier AI to Your Marketing Ecosystem
Frontier AI Enabled
Corvidae automates sending its data back into your AdTech allowing you to interrogate Corvidae AI in context in Google Ads, Meta, Microsoft and more.
As more AdTech make CLIs available you can apply advanced predictive analytics with Claude Skills, OpenAI or Gemini, and empower your marketing team to move at the speed of frontier AI development while still enjoying complete continuity of data across your AdTech ecosystem.
Using native Command Line Interfaces (CLIs) for your AdTech, take direct control of your performance by sending Corvidae journeys to your AdTech.
By storing your single source of truth in attributed journeys in your AdTech, your team can directly interrogate Corvidae's conversion journeys inside the rich data environment of your AdTech bid environment and bidding controls.
That's right: no middleware and no black box to navigate and wait for CLI support to integrate.
Meaning your workflow is as simple as it can be to take advantage of bleeding edge foundation models to further automate insight and bidding adjustments, saving wasted spend and accelerating growth.
Common FAQs
We partnered with Edinburgh University to develop our unique attribution models.
One is a Customer Conversion model based on an LSTM (Long Short Term Memory) Neural Network, Deep Learning style of AI. The second is a Customer Discovery model, which combines the LSTM with a Markov/Shapley statistical model approach - this is our most advanced Data Driven Attribution (DDA) model. Both are Multitouch Attribution (MTA) models.
Corvidae's patented cookie-free data rebuilding informs both models using a custom technique for each customer to understand how people really interact with your marketing to predictively stitch across devices.
Pricing is derived from daily rows of data processed per day. For a price estimate and for more information, get in touch with our team.
We do not currently offer a free trial of Corvidae AI.
However, we can scope up to 4 month pilot periods with flexible pricing options during which we would expect to evidence at least 10:1 ROI on your license with Google Ads automation.
This allows you to see the value of Corvidae before committing to annual pricing for extensive discounting.
Yes, we have a dedicated team of attribution experts on-hand to ensure you get the most out of Corvidae.
You will be assigned a Customer Success Manager (CSM) to oversee onboarding and adoption of positive ROI with Automation and who can steer you forwards on your attribution journey.
All it takes is three (3) steps to get started with Corvidae, and you’ll be on the road to accurate attribution within 30 days. Find out how to get started with Corvidae.
As an independent start up, we have had to fight to win every customer.
Our customers want superhuman performance from their Corvidae deployment. Every day. They want real data to challenge their assumptions. They want to be given the tools to transform their marketing to better find their customers.
We enable that change.
Why not speak to one of our amazing success managers to find out what we can do for you today?
— Chris Liversidge: CEO & Founder @ Corvidae AI
Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.
By Chris Liversidge ·
20th November, 2025
· AI
By Julie Molloy ·
7th January, 2025
· Attribution
By Simon Tapson ·
23rd December, 2024
· AI
