GDPR & CCPA Compliant Analytics

Compliant First Analytics

Futureproof your marketing with a compliant Google Analytics & alternative

Compliant web analytics with unique path stitching AI

Unique & Patented AI Path Stitching

Benefits of Corvidae’s AI technology

Be ready for the future of marketing measurement with compliant attribution.

100% Cookieless

Flawlessly build customer journeys through your marketing mix across devices, media and environments.

Compliantly Build User Journeys

Corvidae AI builds significantly longer paths than GA4 or Adobe revealing upper funnel activity for targeting

Build Paths to 98% Accuracy

Globally patented AI & path stitching technology builds a totally new and uniquely accurate customer journey.

Outdated measurement approaches no longer provide a true picture of customer journeys as they are unable to unify an individual's touchpoints as they navigate online in today's technology environment.

Supercharge Google Ads & Scale Growth

Stop overspending in last touch auctions

In our latest case study Corvidae AI grew Google Ads revenue by €690k while reducing CPA by 45%.

Comparison Corvidae AI & GA4 + GA360

Google Analytics vs. Corvidae

Comparison Corvidae AI, GA4 & GA360
	Corvidae	GA4	GA360
Tracks without the need for cookies	Yes	No	No
Uses AI to rebuild conversion journeys	Yes	No	No
Advanced data anonymisation	Yes	No	No
Zero-identity tracking	Yes	No	No
Does not store personally identifiable information	Yes	No	No
100% data control	Yes	No	No
Unsampled data	Yes	No	Yes
Data is private and not shared with third parties	Yes	Data is shared with DoubleClick, Google Ads clients and other Google products	Data is shared with DoubleClick, Google Ads clients and other Google products
GDPR compliant out of the box	Yes	No	No
Data backups and redundancy	Yes	Yes	Yes
Suitable for industries handling sensitive data i.e. banking, governments, telecoms and healthcare	Yes	No	No
Number of user accounts	Unlimited	100	Unlimited

Understanding Compliance

How to Ensure your Analytics are GDPR Compliant

Many analytics tools are illegal from a GDPR perspective. So what does that mean for your analytics?

Compliant analytics isn’t a nice-to-have, it’s essential for your marketing and your business.

What is happening with Google Analytics & GDPR?

The Schrems II ruling in 2020 was a milestone in EU policy regarding consumer data rights. The EU took the position that Businesses cannot offload responsibility for data compliance onto their technology provider, and instead retain GDPR liability should EU data go outside the EU.

In February 2022, both Austria and France have ruled that Google Analytics is illegal from a GDPR view, as it cannot prevent data passing to the US, and the US security services have provably accessed Google data. It was expected that all EU member states would fall in line with this position over the coming months.

As of today, GA4 has created compliance modes that allow for compliant deployment, and options for non-US storage - though not for free GA4 accounts. These methods are being challenged by Schrems under the same lack of compliance for data storage offered by existing Safe Harbour rulings creating the initial challenge to legality in GDPR countries.

Does Schrems II mean we should stop using Google Analytics?

While the Schrems II ruling doesn’t mean that using Google Analytics is illegal, it is strongly recommended that marketers and businesses re-evaluate their current use of GA.

With Universal Analytics having been replaced by GA4 for all users, it’s a perfect time to re-evaluate your current analytics set up and move away from cookie-based methods.

How can I know if my analytics are compliant with Schrems II?

In short, if either of the following are the case for you, then it is possible that you are in breach of Schrems II and should consult your legal team:

Your website analytics provider is a US company
Your website analytics provider uses web servers owned by a US cloud provider

Does Schrems II apply if we're not a company based in the EU?

As it stands, liability exists for any analytics deployments which collect data from anywhere in the EU.

For example, if your company is based in the US but you receive traffic from Germany, you are still liable for breach of data compliance should you use a system that is not compliant.

Corvidae AI FAQs

Corvidae AI Case Studies

Cut CPA by 31% while Growing ROAS by 43%

Gift Universe spent over £1.3 million in advertising across their brands, and historically have relied on a combination of GA4's data-driven model and Google Ads' Last Touch model for their attribution.

Using Corvidae allowed cross device path data built by Corvidae to be fed into Google Ads, allowing for significant efficiencies.

Corvidae automation delivered an improvement in conversion volume of 55%. This allowed for a 31% reduction in Cost Per Acquisition (CPA), and a consequent 43% improvement in Return on Ad Spend (ROAS).

Get in touch to find out how much we could improve your account today!

Cut CPA by 26% & Increase Revenue by 41%

Using Corvidae AI to remove reliance on 3rd party cookies we built out customer journeys that were 39% longer, allowing us to see much earlier in the customer consideration period.

Giving this data to Google Ads to use for bid optimisation allowed us to demonstrate a 40% increase in ROAS, a 26% reduction in CPA and a growth of 41% in revenue.

Meet the Corvidae team today and learn how we could rebuild your data and deliver incremental growth for you.

Deliver 30% Higher ROAS via Native

Otty struggled to demonstrate ROAS with premium Display & Programmatic activity.

They brought Corvidae AI into play to understand the performance of all paid media activity with Unified Attribution. This revealed that a top performing channel was being under-reported: Native.

Reinvesting 22% of Paid Search spend identified as wasted into Native channels via Criteo delivered a 30% improvement in ROAS, allowing Otty to sleep easy knowing their Paid Media was being effectively put to work.

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.