Attribution That You Can Trust

Build on Solid Data Foundations

Futureproof your analytics.

Be confident that your analytics can stand the test of time. 

Corvidae is 100% cookieless and fully compliant so you’re ready to take on the future of marketing measurement.

100% Cookieless

Flawlessly build customer journeys across devices and media.

Accurate & Reliable

Full granular event modelling & interrogation. Measure 200% more events than Google or Adobe.

GDPR & CCPA Compliant

Compliant by design, zero PII environment with world class data security from Azure.

Digital Professional Reviewing Data on Laptop

Choose your Attribution Model & Balance to P&L

Dig into the detail.

All the attribution data you need, available right down to campaign and AdSet or Impressions level.

Corvidae’s suite of reports gives you the most impactful reporting at a granular level. And allows you to create custom reports for better, accurate analysis.

Corvidae AI: Channel Attribution Dashboard

AI Path Stitching to Replace Cookies

Create a single source of truth.

Combine data sources in one place, so you can understand the impact of every channel and remove AdTech bias. 

Corvidae rebuilds your customer journeys, providing user paths that are twice as long as Google Analytics so you can trust that your data is accurate.

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Feed AdTech True Customer Journeys

Google's AI can only optimise ad placements using conversions it can see.

Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.

This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.

Measurable Performance: Proven.

45% CPA Reduction & Doubled Conversion Journey Length

Under increasing pressure to save wasted media spend, Corvidae AI was deployed to build longer customer journeys using its globally patented AI path stitching technology.

A roaring success for Western Union, Corvidae built journeys 132% longer than Google or Adobe could, revealing the influence of earlier touchpoints on Western Union revenue.

Feeding this data back into Google Ads allowed Corvidae to automate reducing Cost Per Acquisition (CPA) by 45% - a staggering result that saved significant media spend ready to be reallocated into newly efficient Paid Campaigns anywhere in their marketing mix.

Find out more with Corvidae.

Deliver 30% Higher ROAS via Native

Otty struggled to demonstrate ROAS with premium Display & Programmatic activity.

They brought Corvidae AI into play to understand the performance of all paid media activity with Unified Attribution. This revealed that a top performing channel was being under-reported: Native.

Reinvesting 22% of Paid Search spend identified as wasted into Native channels via Criteo delivered a 30% improvement in ROAS, allowing Otty to sleep easy knowing their Paid Media was being effectively put to work.

Cut CPA by 26% & Increase Revenue by 41%

Using Corvidae AI to remove reliance on 3rd party cookies we built out customer journeys that were 39% longer, allowing us to see much earlier in the customer consideration period.

Giving this data to Google Ads to use for bid optimisation allowed us to demonstrate a 40% increase in ROAS, a 26% reduction in CPA and a growth of 41% in revenue.

Meet the Corvidae team today and learn how we could rebuild your data and deliver incremental growth for you.

Join Industry Leaders

You’re in good company.

Data Analysts are choosing Corvidae to help them rebuild their analytics to comply with the strictest GDPR & CCPA regulations.

So, you can trust that you’re in good company. 

Ready to stop wasting ad spend?

Supercharge your media spend

Book a demo and see the journeys you’re missing.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.