Attribution for Retail Marketing

Retail Optimisation with AI

Get the most from your marketing spend

For retail marketers seeking to elevate their attribution game, Corvidae offers a tailored solution designed to help your customer acquisition efforts.

Our platform empowers you to squeeze the most value from every penny of your marketing spend, ensuring that your budget is allocated where it truly matters.

Building Longer Customer Journeys

2-3x Longer Customer Paths than Google Analytics

With Corvidae, you gain visibility over the full customer journey, with attributed customer paths 2-3x longer than those provided by Google Analytics. Longer customer paths mean more data to optimise your marketing efforts, helping your drive up the value delivered by your marketing spend.

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Feed AdTech True Customer Journeys

Google's AI can only optimise ad placements using conversions it can see.

Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.

This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.

Cross Device Journey

Use AI to see individual journeys behind your clickstream data.

See Results with Corvidae AI

Cut CPA by 31% while Growing ROAS by 43%

Gift Universe spent over £1.3 million in advertising across their brands, and historically have relied on a combination of GA4's data-driven model and Google Ads' Last Touch model for their attribution.

Using Corvidae allowed cross device path data built by Corvidae to be fed into Google Ads, allowing for significant efficiencies.

Corvidae automation delivered an improvement in conversion volume of 55%. This allowed for a 31% reduction in Cost Per Acquisition (CPA), and a consequent 43% improvement in Return on Ad Spend (ROAS).

Get in touch to find out how much we could improve your account today!

+€692k Automated Incremental Revenue

Despite having Corvidae AI in place for 3 years, QVC still found an additional €692k in a holdout test of Google Ad campaigns running Corvidae's conversion pixel compared to Google Ads' own.

"...working with Corvidae has been game changing" - QVC Global Performance Marketing Manager, Kristina Neumeyer.

Discover the power of AI path stitching and automated enrichment of your AdTech with Corvidae AI.

Grow Revenue 143% & Reduce CPA 11%

After two years of Corvidae automation driving Paid Search performance, Gift Universe brand Menkind has gone from strength to strength.

Increasing revenue by £4.6m while also dropping cost per acquisition (CPA) by 11% means a very healthy +45% ROAS improvement.

With plenty of scope to grow further, Corvidae is now the driving force behind Menkind's incredible success - find out how much revenue Corvidae can generate for you today.

Compete at the Bleeding Edge of AI

Allocate your effort where it counts

By stitching together every touchpoint a potential customer makes with you on their journey, we enable you to pinpoint precisely where your marketing efforts are driving conversions, allowing you to optimise your budget allocation accordingly.

Our sophisticated attribution modeling goes beyond the basics, offering a comprehensive view of each interaction with your brand.

This means you can identify the most influential touchpoints and strategically allocate your budget for maximum impact on customer acquisition, all while maintaining cost efficiencies.

GDPR & CCPA Compliant Cookie-Free Analytics

Ready your attribution for a privacy focused future

Worried about upcoming changes in marketing measurement as the world prioritises consumer privacy?

Rest assured, Corvidae is ahead of the curve. Our platform is completely cookieless and GDPR compliant, ensuring that you’re prepared for the future of marketing attribution.

100% Cookieless

Flawlessly build customer journeys across devices and media.

Accurate & Reliable

Full granular event modelling & interrogation. Measure 200% more events than Google or Adobe.

GDPR & CCPA Compliant

Compliant by design, zero PII environment with world class data security from Azure.

How can I know if my analytics are compliant with Schrems II?

In short, if either of the following are the case for you, then it is possible that you are in breach of Schrems II and should consult your legal team:

Your website analytics provider is a US company
Your website analytics provider uses web servers owned by a US cloud provider

Does Schrems II apply if we're not a company based in the EU?

As it stands, liability exists for any analytics deployments which collect data from anywhere in the EU.

For example, if your company is based in the US but you receive traffic from Germany, you are still liable for breach of data compliance should you use a system that is not compliant.

Does Schrems II mean we should stop using Google Analytics?

While the Schrems II ruling doesn’t mean that using Google Analytics is illegal, it is strongly recommended that marketers and businesses re-evaluate their current use of GA.

With Universal Analytics having been replaced by GA4 for all users, it’s a perfect time to re-evaluate your current analytics set up and move away from cookie-based methods.

What is happening with Google Analytics & GDPR?

The Schrems II ruling in 2020 was a milestone in EU policy regarding consumer data rights. The EU took the position that Businesses cannot offload responsibility for data compliance onto their technology provider, and instead retain GDPR liability should EU data go outside the EU.

In February 2022, both Austria and France have ruled that Google Analytics is illegal from a GDPR view, as it cannot prevent data passing to the US, and the US security services have provably accessed Google data. It was expected that all EU member states would fall in line with this position over the coming months.

As of today, GA4 has created compliance modes that allow for compliant deployment, and options for non-US storage - though not for free GA4 accounts. These methods are being challenged by Schrems under the same lack of compliance for data storage offered by existing Safe Harbour rulings creating the initial challenge to legality in GDPR countries.

Corvidae AI FAQs

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.

Exclusive Partnership with Easa Saleh Al Gurg Group Brings Revolutionary Cookieless Attribution Technology to UAE and Saudi Arabia

By Julie Molloy · 7th January, 2025 · Attribution

Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth

Retail attribution should be focussed on new customer acquisition.

Two models for attribution success: customer conversion and customer acquisition

By Simon Tapson · 23rd December, 2024 · AI

Corvidae has worked to create two data-driven AI models to help optimise advertising efforts for both acquisition and conversion.