We’re Corvidae

After working for the largest independent search marketing agency and then going on to create his own performance marketing agency, QueryClick, it’s safe to say our Founder, Chris Liversidge, had become an expert in the struggles digital marketers had when it came to really understanding the value in their marketing efforts.

It was because of this knowledge and experience that clients began to approach us with their attribution problems – and we were propelled onto our path to achieving accurate attribution.

They needed help to measure the impact of our digital marketing activity on their store footfall but were juggling off-the-shelf analytics tools, default last-click measurement and broken user journeys to figure it out.