The Value of Attribution in UK Financial Services

Financial Services marketers are predicted to increase ad spend this year, but with concerns around accuracy, a radical new approach is needed to prove ROI.

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The Value of Attribution in UK Financial Services

Download your report to discover:

  • Where Financial Services marketers are prioritising their advertising spend
  • How concerns around AdTech bias are leaving marketers questioning the accuracy of their attribution
  • What the biggest concerns are for Financial Services marketers right now

The Value of Attribution in UK Financial Services

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46% Reduction in Google Shopping CPA

In their first year with Corvidae AI, QVC deployed across Google Shopping campaigns in Germany - the EU region with the most stringent data compliance regulation.

Corvidae automation was able to reduce Cost Per Click (CPC) by 34%, reduce CPA by 46%, and ultimately improve ROAS by 89% - a huge result and clear value for the QVC team.

QVC continue to build value with Corvidae automation, allowing for investment into new top of funnel channels to widen their customer reach and build their brand with confidence.

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