How Corvidae Delivers Exceptional Attribution Accuracy 

In today’s digital landscape, data accuracy is more crucial than ever. Companies need to understand the reality of their marketing performance to make informed decisions and optimise their efforts. This is where Corvidae shines, providing unparalleled accuracy across the customer journey.  

By leveraging deep machine learning and sophisticated modelling techniques, Corvidae ensures that every step of the customer’s path to conversion that could be tracked, is tracked, delivering insights that drive real results.  

Boasting an impressive X% accuracy, you might be wondering how we achieve these results, so let’s dive into how we do it: 

The Power of Long Short-Term Memory (LSTM) 

Corvidae’s attribution is rooted in the power of LSTM (Long Short-Term Memory) networks.  

This advanced technology goes beyond basic content generation provided by the likes of ChatGPT, instead leveraging the power of deep machine learning to offer accurate insights into customers’ paths to conversion.  

By leveraging our LSTM model, we gain unprecedented knowledge about how customers move through their paths to conversion. This understanding allows us to optimise marketing efforts like never before, ensuring that every decision you make is informed by accurate, actionable data. 

Rigorous Predictive Modeling 

Corvidae employs its LSTM model to predict customer behaviour with remarkable precision, and we don’t just train our model on any data. We use a balanced dataset of 10,000 of your converting paths and 10,000 of your non-converting paths to help our model really understand your business and its customers. By doing this, we ensure the Corvidae LSTM can accurately distinguish between paths that lead to conversions and those that don’t. 

To drive maximum accuracy from our LSTM, we intentionally push the model to its limits of performance, making its job as difficult as possible to ensure it truly learns from the data.  

By presenting it with challenging prediction tasks, we force the LSTM to develop a deeper understanding of the data patterns, resulting in a model that is not only accurate but resilient. The model’s ability to perform consistently under these rigorous conditions is a core indicator that it truly understands your customers and can model and attribute your marketing. 

Handling Complex Paths 

One of the standout features of Corvidae’s methodology is its ability to manage both simple and complex customer paths. 

As you will no doubt be aware, customer journeys can range from the very simple to the highly complex, and whilst it’s easy to attribute a simple path that leads to a conversion, it’s much more challenging when that path involves multiple interactions, touchpoints and varying customer behaviours. 

Simple paths, such as those with a single event like an impression, are easy to predict and often result in high-accuracy figures, however, Corvidae focuses on more complex paths to avoid overestimating the model’s accuracy. This rigorous testing ensures that our predictive accuracy is realistic and dependable, reflecting real-world scenarios where customer journeys are rarely straightforward. 

Probabilistic Stitching for Enhanced Insights 

For users who visit a site, leave without purchasing, and return later to make a purchase, stitching is invaluable.  

Stitching plays a crucial role in Corvidae’s approach to attribution. Unlike cookie-based attribution where a multi-touch journey where multiple devices are used by a single user will be misattributed as lots of small non-converting paths and one short converting path, Corvidae surfaces the full unbroken journey. 

By accurately stitching together these journeys, Corvidae uncovers insights that would otherwise be missed, ensuring no part of the customer path to conversion is overlooked.  

Continual Model Improvement 

At Corvidae, we believe in continuous improvement. Our model undergoes regular retraining to keep up with evolving customer behaviors and market trends.  

This ongoing process ensures that our model remains accurate and effective over time. By continually refining our approach, we can consistently deliver data accuracy that sets us apart from the competition. 

With Corvidae, you gain a clear, comprehensive understanding of your customer journeys, empowering you to optimise your marketing efforts and drive better results. When it comes to data accuracy, Corvidae stands in a league of its own. 

If you’re interested in exploring what our solution can do for you, book a demo with one of our attribution experts. They will be able to walk you through the onboarding process, help you explore if Corvidae might be a fit for your business, and of course to answer your questions. Our team loves nothing more than to show off the power of accurate attribution.  

Need more information? Explore our technical overview document, packed full of information about Corvidae. You can explore how we deliver results, and learn more about our solution.