Corvidae AI // Insights

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.

Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth

Corvidae has worked to create two data-driven AI models to help optimise advertising efforts for both acquisition and conversion.

Increased experimentation is essential to drive marketing performance

Cookie-based marketing attribution is broken, and this has been known for a long time.

Knowing how much ad spend to place against different campaigns can often feel more like guesswork than a science.

In today’s digital landscape, data accuracy is more crucial than ever.

The process of rebuilding data by probabilistically stitching together touchpoints of a customer’s path is habitually understood here in the office, but it may not be familiar to the casual onlooker

The DOJ (Department of Justice) is making recommendations to the effect that Google should be made to sell off its Chrome browser and break up its existing technology infrastructure

Data collection is a cornerstone of effective digital marketing. It helps businesses understand their audience, optimise campaigns, and drive better results.