Corvidae AI // Insights

Marketing attribution is assessing which of your marketing activities and touchpoints are driving conversions and revenue for your brand.

Marketers in Financial Services are working against a backdrop of issues ranging from concerns about the quality of their analytics - to worries about AdTech Bias - and the ongoing on-off saga around third party cookies.

As Financial Services marketers grapple with a range of issues including the need to drive acquisition, they are also being constrained by limitations around marketing measurement.

Recent industry developments including the findings of the Google Antitrust Case, and the cancellation of plans to remove third-party cookies from the Chrome browser are transforming the landscape.

In what is an increasingly competitive landscape Financial Services marketers are continually looking to increase their audience reach, with the use of Price Comparison Websites being a common theme.

Google Ads can be a minefield to get to grips with, with new updates being released constantly, and best practice always evolving.

Corvidae has been featured in Gartner’s Emerging Tech: Tech Innovators for Intelligent CRM Applications report.