Attribution That Amplifies Customer Acquisition

Capture Customers at the Top of the Funnel

Squeeze the most from every marketing penny.

Spend your marketing budget where it matters - to create greater cost efficiencies and acquire more customers for less. 

Corvidae stitches together every touchpoint across the customer journey, creating paths that are twice as long as Google Analytics, so you can clearly see where your marketing efforts are driving conversions and where to shift budget.

Proven Value at Scale

Grow Revenue 143% & Reduce CPA 11%

After two years of Corvidae automation driving Paid Search performance, Gift Universe brand Menkind has gone from strength to strength.

Increasing revenue by £4.6m while also dropping cost per acquisition (CPA) by 11% means a very healthy +45% ROAS improvement.

With plenty of scope to grow further, Corvidae is now the driving force behind Menkind's incredible success - find out how much revenue Corvidae can generate for you today.

46% Reduction in Google Shopping CPA

In their first year with Corvidae AI, QVC deployed across Google Shopping campaigns in Germany - the EU region with the most stringent data compliance regulation.

Corvidae automation was able to reduce Cost Per Click (CPC) by 34%, reduce CPA by 46%, and ultimately improve ROAS by 89% - a huge result and clear value for the QVC team.

QVC continue to build value with Corvidae automation, allowing for investment into new top of funnel channels to widen their customer reach and build their brand with confidence.

Cut CPA by 31% while Growing ROAS by 43%

Gift Universe spent over £1.3 million in advertising across their brands, and historically have relied on a combination of GA4's data-driven model and Google Ads' Last Touch model for their attribution.

Using Corvidae allowed cross device path data built by Corvidae to be fed into Google Ads, allowing for significant efficiencies.

Corvidae automation delivered an improvement in conversion volume of 55%. This allowed for a 31% reduction in Cost Per Acquisition (CPA), and a consequent 43% improvement in Return on Ad Spend (ROAS).

Get in touch to find out how much we could improve your account today!

Bid at Top of Funnel More Cheaply

Be where your customers are.

See the full customer journey so you can always show the right content at the right time.

Our sophisticated attribution modelling stitches together each interaction with your brand to create a fuller, more accurate customer journey. So, you have greater visibility of where the most influential touchpoints are and where to spend your budget for low-cost customer acquisition.

Use AI Journeys to Attribute True Value

Move away from failing cookie and id-stitched analytics, where the majority of your decisions are based on broken data.

Our AI probabilistically rebuilds cross-channel journeys using only 1st-party event stream data: no cookies!

Validate the transformational impact of accurate attribution using A/B split tests in your AdTech & benefit from automated GDPR and CCPA compliance.

Feed AdTech True Customer Journeys

Google's AI can only optimise ad placements using conversions it can see.

Corvidae's patented stitching feeds the true value of top-of-funnel touchpoints back into your AdTech.

This prevents Google from overspending on competitive bottom-of-funnel auctions and guides it to find net-new customers earlier: instantly generating incremental revenue at a lower CPA.

GDPR & CCPA Compliant Cookie-Free Analytics

Protect your measurement.

Big changes are coming to the way we measure marketing. Make sure you’re ahead of the change. 

Corvidae is completely cookieless and fully GDPR compliant, so you can feel confident that you’re ready to take on the future of marketing measurement with AI-driven attribution.

At Corvidae's Core

100% Cookieless

Flawlessly build customer journeys across devices and media.

Accurate & Reliable

Full granular event modelling & interrogation. Measure 200% more events than Google or Adobe.

GDPR & CCPA Compliant

Compliant by design, zero PII environment with world class data security from Azure.

Join The World's Best

You’re in good company.

Corvidae is already helping some of the world’s biggest eCommerce brands maximise their customer acquisition

So, you can trust that you’re in good company.

Ready to try attribution the Corvidae way?

Work with your dedicated Success Manager

Getting started on the road to accurate attribution doesn’t have to be complicated. Our team are on-hand to make the move to a new attribution tool as easy as possible.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.

Exclusive Partnership with Easa Saleh Al Gurg Group Brings Revolutionary Cookieless Attribution Technology to UAE and Saudi Arabia

By Julie Molloy · 7th January, 2025 · Attribution

Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth

Retail attribution should be focussed on new customer acquisition.

Two models for attribution success: customer conversion and customer acquisition

By Simon Tapson · 23rd December, 2024 · AI

Corvidae has worked to create two data-driven AI models to help optimise advertising efforts for both acquisition and conversion.