Attribution in 2023: How to Navigate the Cookieless Future
Chris Liversidge, Claud Monro, Pete Allcock
2023 looks set to be a pivotal year for marketing measurement.
The removal of cookies, continued legality issues with GA and a looming recession are just a few reasons why ensuring you’re set up for the cookieless future is crucial. So, what steps do you need to take?
QueryClick CEO, Chris Liversidge, Client Success Account Director, Claud Monro, and Senior Software Sales Executive, Pete Allcock, discuss the outlook for attribution in 2023 and how to get set up for the cookieless future.
What you’ll learn:
- The pitfalls of using GA4 for the cookieless future
- How to get buy-in to switch to a cookieless solution
- How to achieve true granularity and accuracy across your Paid Media activity
Editor’s Note: In the time since the date of this webinar, Google has announced it will no longer be following through with its plans to deprecate third-party cookies. Read more about this update here.