On-demand Webinar
The Future of Advertising Beyond the False Promise of Programmatic
Speakers:
Chris Liversidge
Programmatic advertising promised the ability to serve the right advert to the right person at the right time, but since it burst onto the scene it’s never been able to deliver what it promised.
Join our Founder and CEO, Chris Liversidge, diving into why programmatic failed to deliver and what steps we can take to bolster the efficiency and performance of our ads going forward.
We’ll cover:
- Why the programmatic advertising never produced the results it promised us
- How to leverage whitelisting for contextual advertising success
- Harnessing AI-driven attribution to show the complete customer journey
