Customer journeys are more complex than ever. With customers hopping from desktop to mobile, browser to app and even in-store to online, effectively tracking the impact of your marketing activity has never been so difficult.
On top of that, there’s Google’s removal of third-party cookies, the rise of GA4 and iOS 17’s Link Protection update to deal with. So, how can you successfully connect the dots, to see the full picture?
In this webinar, Chris Liversidge shares the secret to gaining a 360 view of your customer journeys.
What you’ll learn:
- The latest analytics challenges within retail – and what they mean for you
- How AI can help uncover hidden customer journey touchpoints
- How to boost ROI through automated optimisation