Joining the Dots: How to Track the Full Customer Journey in Retail
Chris Liversidge
Customer journeys are more complex than ever. With customers hopping from desktop to mobile, browser to app and even in-store to online, effectively tracking the impact of your marketing activity has never been so difficult.
On top of that, there’s Google’s removal of third-party cookies, the rise of GA4 and iOS 17’s Link Protection update to deal with. So, how can you successfully connect the dots, to see the full picture?
In this webinar, Chris Liversidge shares the secret to gaining a 360 view of your customer journeys.
What you’ll learn:
- The latest analytics challenges within retail – and what they mean for you
- How AI can help uncover hidden customer journey touchpoints
- How to boost ROI through automated optimisation
Editor’s Note: In the time since the date of this webinar, Google has announced it will no longer be following through with its plans to deprecate third-party cookies. Read more about this update here.
