Facebook and Google make up around 93% of all media spend in the UK. That’s a lot of money being spent on channels that many marketers struggle to see the true value of.
So, how can marketers take the guesswork out of these channels and begin to spend with confidence?
QueryClick CEO, Chris Liversidge, explores how to de-silo your data in these two channels and why attribution is the key to combatting wasted media spend to drive growth.
What you’ll learn:
- How accurate marketing attribution can revolutionise your results
- How to use the insight gained from accurate attribution to structure paid spend across different channels
- A new approach to attribution that will help remove cannibalisation within Facebook and Google Ads