Cut CPA by 26% & Increase Revenue by 41%
Using Corvidae AI to remove reliance on 3rd party cookies we built out customer journeys that were 39% longer, allowing us to see much earlier in the customer consideration period.
Giving this data to Google Ads to use for bid optimisation allowed us to demonstrate a 40% increase in ROAS, a 26% reduction in CPA and a growth of 41% in revenue.
Meet the Corvidae team today and learn how we could rebuild your data and deliver incremental growth for you.
+€692k Automated Incremental Revenue
Despite having Corvidae AI in place for 3 years, QVC still found an additional €692k in a holdout test of Google Ad campaigns running Corvidae's conversion pixel compared to Google Ads' own.
"...working with Corvidae has been game changing" - QVC Global Performance Marketing Manager, Kristina Neumeyer.
Discover the power of AI path stitching and automated enrichment of your AdTech with Corvidae AI.
Deliver 30% Higher ROAS via Native
Otty struggled to demonstrate ROAS with premium Display & Programmatic activity.
They brought Corvidae AI into play to understand the performance of all paid media activity with Unified Attribution. This revealed that a top performing channel was being under-reported: Native.
Reinvesting 22% of Paid Search spend identified as wasted into Native channels via Criteo delivered a 30% improvement in ROAS, allowing Otty to sleep easy knowing their Paid Media was being effectively put to work.
Ready to stop wasting ad spend?
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Latest Insights
Corvidae AI delivers RS Group PLC 6% more Paid Search revenue on 5% less ad spend
By Chris Liversidge ·
7th October, 2026
· Performance Marketing
Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae's cookieless tracking captured £193m more revenue than Adobe Analytics across the group's global properties.
Corvidae AI & The Agentic Future
By Chris Liversidge ·
20th November, 2025
· AI
Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.
Exclusive Partnership with Easa Saleh Al Gurg Group Brings Revolutionary Cookieless Attribution Technology to UAE and Saudi Arabia
By Julie Molloy ·
7th January, 2025
· Attribution
Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth
