Cut CPA by 26% & Increase Revenue by 41%
Using Corvidae AI to remove reliance on 3rd party cookies we built out customer journeys that were 39% longer, allowing us to see much earlier in the customer consideration period.
Giving this data to Google Ads to use for bid optimisation allowed us to demonstrate a 40% increase in ROAS, a 26% reduction in CPA and a growth of 41% in revenue.
Meet the Corvidae team today and learn how we could rebuild your data and deliver incremental growth for you.
+€692k Automated Incremental Revenue
Despite having Corvidae AI in place for 3 years, QVC still found an additional €692k in a holdout test of Google Ad campaigns running Corvidae's conversion pixel compared to Google Ads' own.
"...working with Corvidae has been game changing" - QVC Global Performance Marketing Manager, Kristina Neumeyer.
Discover the power of AI path stitching and automated enrichment of your AdTech with Corvidae AI.
Deliver 30% Higher ROAS via Native
Otty struggled to demonstrate ROAS with premium Display & Programmatic activity.
They brought Corvidae AI into play to understand the performance of all paid media activity with Unified Attribution. This revealed that a top performing channel was being under-reported: Native.
Reinvesting 22% of Paid Search spend identified as wasted into Native channels via Criteo delivered a 30% improvement in ROAS, allowing Otty to sleep easy knowing their Paid Media was being effectively put to work.
Ready to stop wasting ad spend?
Supercharge your media spend
Book a demo and see the journeys you’re missing.
Latest Insights
Apple Is Blocking Identity Resolution. Deterministic Tracking Just Lost Another Chunk
By Chris Liversidge ·
28th October, 2026
· Attribution
Apple will block network access to identity resolution infrastructure in Safari 27. The industry's workaround for cookies is closing, and what is left of deterministic tracking is smaller than your dashboards admit.
Corvidae AI delivers RS Group Italy 6% more Paid Search revenue on 5% less ad spend
By Chris Liversidge ·
7th October, 2026
· Performance Marketing
Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae's cookieless tracking captured £193m more revenue than existing Analytics across RS Group's properties.
Corvidae AI & The Agentic Future
By Chris Liversidge ·
20th November, 2025
· AI
Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.
