Insights by Chris Liversidge
Corvidae AI delivers RS Group PLC 6% more Paid Search revenue on 5% less ad spend
Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae's cookieless tracking captured £193m more revenue than Adobe Analytics across the group's global properties.
Corvidae AI & The Agentic Future
Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.
By Chris Liversidge ·
7th October, 2026
· Performance Marketing
By Julie Molloy ·
7th January, 2025
· Attribution
