Chris Liversidge

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Chris Liversidge

Founder and CEO of Corvidae AI

Attribution, SEO, PPC & Conversion Optimisation geek. Also, founder of Corvidae AI

Insights by Chris Liversidge

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.

Latest Insights

AdCP is an attempt to allow natural language ad buying

Corvidae AI & The Agentic Future

By Chris Liversidge · 20th November, 2025 · AI

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.

Born28 Partnership

Exclusive Partnership with Easa Saleh Al Gurg Group Brings Revolutionary Cookieless Attribution Technology to UAE and Saudi Arabia

By Julie Molloy · 7th January, 2025 · Attribution

Industry-First AI-Powered Attribution to Radically Enhance Marketing Performance and Supercharge Growth

Retail attribution should be focussed on new customer acquisition.

Two models for attribution success: customer conversion and customer acquisition

By Simon Tapson · 23rd December, 2024 · AI

Corvidae has worked to create two data-driven AI models to help optimise advertising efforts for both acquisition and conversion.

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