Chris Liversidge

Apple will block network access to identity resolution infrastructure in Safari 27. The industry's workaround for cookies is closing, and what is left of deterministic tracking is smaller than your dashboards admit.

Four-month Italy pilot lifted return on ad spend by 12% and is now being rolled out worldwide, after Corvidae's cookieless tracking captured £193m more revenue than existing Analytics across RS Group's properties.

Media buying is undergoing a profound transition today, as Agentic Operators are launching and presenting as viable challengers to incumbent Adtech, potentially upending the decade-long relationship between advertiser and audience platforms.