Resources

Attribution

Google Analytics (GA) is the most popular web analytics package globally. But does Google Analytics use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In...

Does Google Analytics Use Cookies?

Google Analytics (GA) is the most popular web analytics package globally. But does Google Analytics use cookies? And how will it be impacted by Google’s decision to remove third-party cookies from its Chrome browser? In...

Multi Touch Attribution vs. Marketing Mix Modelling

In a rapidly changing environment where the impending death of third-party cookies, and other changes like iOS14.5, are impacting the way that marketing activity is going to be planned and measured, the focus is on...

Why is Google Removing Cookies?

The news around Google removing third-party cookies initially send the industry into a tailspin regarding the potential impact. But as time has gone on, the focus for marketers has changed – to exploring the practical...