Everyone in marketing is aware of the imminent decline of third-party cookies. Google has already made 1% of Chrome users available as test cohorts for their technologies designed to replace cookies: Topics and the ‘Protected...
With the deadline looming for the removal of third-party cookies, marketers are busily reviewing their analytics options to ensure they have a solution in place ahead of time. But how aware are they of the...
As the clock ticks on towards the end of third-party cookies, currently set by Google for Q4 2024, retail marketers have been tasked with finding an analytics solution that will help them navigate the change....
The decision by Google to end the use of third-party cookies in its Chrome browser by Q4 2024 has emerged as one of the key issues for retail marketers recently. But how aware are they...
Retargeting has been a staple of the majority of advertising strategies in recent times. However, the approach leans heavily on third-party cookies for targeting and profile data. So, how will the impending removal of third-party...
Unlocking Reduced CPAs for a High Street Golf Retailer
Facebook advertisers have faced a seemingly never-ending set of challenges recently from the impact that iOS14.5 has had on targeting and tracking to tackling reporting bias. But will Google’s planned removal of third-party cookies add...
Google’s deprecation of third-party cookies has been dangling over us marketers for a good few years now. The news first came around back in 2019, when they announced a long-term roadmap to create more private...
The clock is ticking down towards the end of third party cookies. And it is clear that marketers are going to have to prepare for a cookieless future and have a solution in place well...
