In its latest Privacy Sandbox update, Google has announced that it will no longer be moving forward with plans to deprecate third-party cookies on Chrome. Following the announcement in April outlining Google’s intention to delay...
Editor’s Note: This article is now out of date, in the time since the publication of this blog, Google has announced it will no longer be following through with its plans to deprecate third-party cookies....
With 83% of marketers indicating that they are reliant on third-party cookies to support effective marketing – and a Google ‘switch off’ that is now underway – finding alternatives is high on every marketer’s agenda...
As Google finally begins the switch-off of third-party cookies in its Chrome browser marketers are readying themselves for advertising in a world without cookies. With one of the options available to weather this storm being...
The decision in January 2024 to finally begin the deprecation of third-party cookies in the Chrome browser is a watershed moment for marketers. It has been a long time coming, but how are marketers going...
In terms of an ‘end-of-life’ scenario, the removal of third-party cookies from the Chrome browser certainly falls into the long and drawn-out category. But what does Google’s third-party cookie countdown really mean for marketers? Since Google...
Everyone in marketing is aware of the imminent decline of third-party cookies. Google has already made 1% of Chrome users available as test cohorts for their technologies designed to replace cookies: Topics and the ‘Protected...
With the deadline looming for the removal of third-party cookies, marketers are busily reviewing their analytics options to ensure they have a solution in place ahead of time. But how aware are they of the...
