The announcement that the DOJ (Department of Justice) is making recommendations to the effect that Google should be made to sell off its Chrome browser and break up its existing technology infrastructure has captured the...
At the centre of Corvidae’s attribution model is LSTM (Long-Short Term Memory). LSTM is a type of recurrent neural network capable of learning order dependence in sequence prediction problems. We undertook a two-year project with...
The insight generated by Corvidae has three pillars; events, stitching, and modelling. Events are the individual touchpoints in a customers’ buying cycle. Stitching is a process we go through to knit together these touchpoints –...
As we grow beyond our Essential Corvidae deployment, our bank of active and prototype integrations grows with us. Corvidae currently sources data from key MarTech and AdTech ecosystems, rebuilds and integrates them into its AI...
What actions can be taken from using Corvidae data? We know that every Paid Search account is built in a different way – however, Corvidae attributed revenue and conversion data allows you to take intelligent,...
Our personalised onboarding includes a thorough discovery phase, including data audits to ensure robust, ongoing data capture. Our experienced team are authentic specialists in their fields, too, so you can rest easy knowing your data...
How do we track clicks & impressions? Tracking Parameters Minimum Tracking Requirements All campaigns should at a minimum contain the url parameters: Impressions Tracking Where impression trackers need to be deployed, the Corvidae Client Team...
We use anonymised test and train sets from our customers’ historic data to build and validate our models. These sets are made up of thousands of transacting and non-transacting journeys. The transacting journeys have transaction...
